The paper "Management Communication and Maslow’ s Hierarchy of Needs" is a worthy example of an assignment on management. Rachel Maddow of MSNBC uses point of view from previous understanding to form experiences. For example, on February 4, 2016, she said that ‘ People feel the Bern in Bernie Sanders but I think he is a populist hero forever’ . Although she wants to be open-minded and independent in self-expression, it was reasonable for her to frame a discussion with a neutral stance. I think any speech to a mass audience that seeks to information should be free from overt interpretation.
She should be able to frame her discussion without biased speech. An informative speech is meant to communicate information for the audience to understand. The communicator is interested in the needs and respect of listeners. On the other hand, a persuasive speech is where the communicator gauges the attitudes, beliefs, and interests of the audience. For example, in a speech about purchasing decisions and customer brands, the speaker assumes that the audience understands the topical issue but not in the case of informative speech. Persuasive speech seeks to change the perception and attitudes of a product to be favorable in the minds of buyers. MSNBC hosts a program about ‘ correction of habitual drug offenders’ , where the producer intends to change common perceptions about drug addicts.
In this case, the citizens are led to change their common perceptions about drug users. In CNN, the speechmaker is on the same issue is more inclined to sharing meaning by providing information they have gathered about drugs. However, the two TV stations prefer a point of view which they can authoritatively show the challenges of drug use over a long period of time. Nuclear-News on 29 June 2016 regrets how GE Hitachi has failed to win the Indian market (www. nuclear-news. net).
The article shares information about the reasons why India could not buy nuclear reactors. The Indian government maintains that the atomic reactors lack reference plants that reflect poorly on safety concerns. The article is a piece of persuasive speech that assists the readers to understand the reasons why the reactors could not be installed. However, it did not interpret the meaning of ‘ reference plant’ which to me should have been well elaborated in the form of informative speech. British American Tobacco (BAT) manufactures sportsman that is used by the upmarket and middle-class smokers.
In selling this product to this target market, I begin with the marketing mix then threats to product brands. First, the quality of ‘ Sportsman’ cigarettes produced in the company takes priority. Second, the pricing and packaging of the product follow so as to create a strong brand image among buyers. Third, I would have to address the outlets that sell this product and lead customers to those points.
Fourth, I will address the laws of government smoking and how to be a lawful intermediary or smoker. Finally, I will work on the health issues associated with smoking. In the early 20th century, there was greater exploitation and suppression of women in business and political spheres. Many management boards had few or no female representatives. However, the growth of women activism and affirmative action has seen these boards constitute at least 30 percent women representation. I think the determination of women by using protests, conferences, and the media helped to change male attitudes and values.
Indeed, women used conferences and contributed a lot in print and electronic media so as to persuade the world about their plight. The principle of persuasion is very strong among potential buyers. For example, a customer who bought ‘ Colgate’ for the first time may become a testimony on the benefits of the toothpaste. When more customers use this product, they will always be recommending to friends. I think the principle of consensus works always because people rely on their friends and family members to make purchase decisions.
When many people give positive accounts and testimonies of the product, it makes them be assertive and persuasive. I am also vulnerable to this principle of consensus especially in buying commodity products. There is this commercial about ‘ Pepsi’ which is aimed at rivaling the popular ‘ Coke’ . I think the ad is meant to develop tolerance of alternate perspectives, stimulate and increase consideration of the buyers. Currently, Pepsi is a keen taste and quality that is almost similar to Coke brands. However, Coke has a huge brand power and market share.
I think I would have to convince the audience to change their judgment, values, and attitudes about the Pepsi brands. I will attempt to show that the new Pepsi brand is formidable, strong, and flawless. Discontinuance is more difficult than a deterrence to control. This is because the former challenges the audience to stop using the product while the latter attempts to prohibit the audience from making an attempt to start using the product. For example, women who regularly use skin bleaching products may be encouraged to stop using the product.
However, being a discontinuance issue, it will be difficult to stop users from using the product. On the other hand, deterrence will be easier when a presentation on the negative consequences of bleaching agents is aired to women audiences. Maslow’ s hierarchy of needs starts with physiological needs at the base of the pyramid to the aesthetic needs at the apex. Three years ago, I was concerned about my self-image and how my colleagues viewed my position has to have no partner and established hobbies.
Once I got a soul mate and got elevated to a middle-level management position, I realized that I need the freedom to make decisions at the workplace as I do with my friends. As I moved into the self-actualization level, I noticed I needed to achieve and be recognized. In the future, I will build teams and motivate others. Persuasion can be ethical if it remains logical and realistic. However, it can be a fallacy and full of half-truths and falsehoods. For example, a cosmetic product that is seen as critical in making the skin smooth and flawless can be sold to women.
Yet, the faces of women gracing the top of beauty magazine resulted from photoshop and carefully choreographed stunts. Although the product is appealing and persuasive, it carries false statements or fallacious arguments. I think advertisers should be ethical in communicating brand messages to the audience.