Appeal Essays Examples - Free Topics and Samples on Appeal

Effects of Message Modality and Appeal on Advertising Acceptance
    The paper "Effects of Message Modality and Appeal on Advertising Acceptance " Is a great example of a Marketing Case Study. The majority of these residents have families of around five members each. This boom is a result of the urban migration of the middle-class group. According to the City Growth Pan conducted recently, it is anticipated that the population will increase in the next three years. This is because of the high opportunities in urban areas with the stability ...
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Capitalizing on the Nostalgic Appeal of a Product to Build Brand Loyalty
The paper "Capitalizing on the Nostalgic Appeal of a Product to Build Brand Loyalty" is a great example of a Marketing Case Study. The product that I chose to study in the Australian market is the most famous product called Nespresso coffee. This coffee is prepared by Nespresso Company which was launched in 1986 in Switzerland before it became a global brand. This type of coffee is harvested, roasted   and packed once in hermetically capsules to seal its aroma thus maintaining its ...
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Improving Cardinia Reservoir to Recreation Park - Revitalizing Space and Communicating Appeal
The paper “Improving Cardinia Reservoir to Recreation Park – Revitalizing Space and Communicating Appeal“ is an intriguing variant of an essay on environmental studies. Cardinia Reservoir is one of Australia’s man-made water supply reservoirs that is located southeast Melbourne, Victoria. This dam provides water to locals in the south-eastern suburbs of Melbourne and it is under the management of Melbourne water (Viggers et al, 2013, p. 22). This reservoir is surrounded by ...
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Analyzes the theme or an appeal for the product to the specific target market and the desired response.My organization is Metropolitan
Advertising Appeal Advertising Appeal Metropolitan Opera intends to use the AIDA model in its campaign. The company will adopt various stages as outlined herein. The company intends to create awareness: publicizing the product to the market and funs of soap opera. Engaging viewers’ by satisfying their interest: it intends to combine print ads to non-print through advertisement during key events. Ensuring desire in the market is a vital aspect of the company’s strategy that it intends to achieve through ...
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A cross-cultural analysis of perception towards sex appeal advertising: An study of whether adverts containing sexual content
Advert With Sexual Content By: Location s Perception Advertisement for long has been a creative wayof creating and influencing consumer need and want of certain product (Sullivan). This has often been done through images that consumers emotionally connect and process as reality (Sullivan). From perspective of marketing according Sullivan, it is crucial to understand that consumers often act or react based on perception and not on reality of the object. The stimuli which an individual should be ...
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Intergrate Marketing Communication
Integrated Marketing communicationOutlineIntroductionSelected advertisementIts detailsTarget audienceWho the they areHow they were communicated to by the advertCommunication ModelPersuasion theoryWhat is it all aboutTypes of persuasionPersuasion usedIf the advert was persuasiveConclusionRecommendationsIntroductionThe selected advertisement is ‘Anti-smoking Ad:Smoking Causes Emphysema, Lung Cancer’ by the Ministry of Health under the following url:‘http://www.youtube.com/watch?v=SaeJUCVEp2s&NR=1&feature=fvwp’. ...
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Law Exercise
Law ExerciseQ. 1(i) What is the court hierarchy and structure in England?The Magistrates’ Courts are the first courts in the hierarchy of courts, in England and Wales. The highest court the House of Lords was supplanted by the newly formed Supreme Court, in November 2009. Above the Magistrates’ Courts, in the hierarchy of the courts are the Crown Courts, High Court, the Court of Appeal, and the House of Lords or the Supreme Court. Thus, the court system in England and Wales can be divided into five ...
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Project
Product SWOT Analysis Strengths Spray on Deodorant The general concept of the product was founded on the fact that most consumers use both a perfume spray and deodorant roll-on perfume. This product bridges that gap by offering the customer a 2-in-1 perfume that also doubles-up as a deodorant. The customer gets true value for money spent. 24-Hr Anti-Per spirant One unique feature about the Ascendant line of perfumes is the 24-HR Anti-per spirant. This gives the client the ability to go around their ...
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Mega-Event and Hallmark Event: Distinguishing Characteristics and Role in Tourism
Generally, the paper "Mega-Event and Hallmark Event: Distinguishing Characteristics and Role in Tourism" is a perfect example of business coursework. The use of events in attracting masses has grown with countries and cities now fighting to host big events such as sporting activities and exhibitions. Also, the use of events features largely in most of today’s tourism literature from top tourism journals, monographs, school textbooks as well as practical instruction manuals. Researchers ...
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Belgravia Wine and Packaging for Generation Y
The paper "Belgravia Wine and Packaging for Generation Y" is a wonderful example of a Marketing Case Study. Belgravia Wines is a relatively new winery having started its operations in 1996 and delivered its first wine label in 2001. Since then, the winery has been producing wines in “whites and fruity reds” as it seeks to penetrate the concentrated wines market in Australia (Belgravia Wines, 2011, para. 1). As a relatively recent market entrant, Belgravia has to find a market penetration ...
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Case of Valilas v Januzaj
The paper "Case of Valilas v Januzaj" is a good example of a case study on the law. Valilas v Januzaj [2014] EWCA Civ 436 is a recent English contract law case concerning when a repudiatory breach is legal (Palmer 1). Mr. Valilas entered an informal contract with Mr. Janujaz under which the latter would use his facility and equipment for dental treatment in exchange for half of his monthly earnings. Mr. Janujaz had another agreement with the resident Primary Care Trust (PCT), which paid him beforehand ...
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Entertainment and Arts Marketing
The paper "Entertainment and Arts Marketing" is a worthy example of a marketing assignment. Global marketing is an imperative venture for any organization that seeks to appeal to a wider market in the twenty-first century. Art exhibition business has important features such as location, hospitality techniques, contents arrangement and product features that either affects the business positively or negatively. Art exhibitions business has been going through various issues that need to be taken note ...
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Coca-Cola BlacK in America
 Coca-Cola BlācK in America 1. Identify the target consumer for Coca-Cola BlācK in America and provide a rationale for this decision. Coca-Cola BlāK was one of many designs and developments that Coca-Cola made to recover its declining sales in 2005. Coca-Cola BlāK was appealed to male demographics with coffee essence ingredients targeted mainly for older, more sophisticated and over-30 customers who are willing to spend more (Lamb, Hair and McDaniel, 2008, p. 258). Coca-Cola BlāK was not just ...
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The Analysis of UGG's Advert on the Basis of Consumer Behaviour Theories and Practices
The paper “The Analysis of UGG’s Advert on the Basis of Consumer Behaviour Theories and Practices” is an exciting version of a case study on marketing. The advertisement is one made by UGG, a company that specializes in making boots and a few other products from sheep’s skin. From the advert, one can easily identify the product which forms the subject of the advertisement, which is boots. Before one can get the information at the end of the advert, the numerous times in which ...
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Consumer Behaviour for a Hypothetical Product
  The paper "Consumer Behaviour for a Hypothetical Product" is a perfect example of marketing coursework. Lifestyle magazines are a rich source of information for young women, especially regarding relationships, careers, and fashion. As such Populist Publishers has launched a magazine targeting women aged between 17 and 25 years in Australia with the hope of attending to the information needs presented in this market. According to the Population Reference Bureau (2010), the 2006 statistics ...
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Probability Sampling
Probability Sampling Target population In any survey, it is necessary to accurately identify the target population s that the survey can be effective in terms of helping to derive the appropriate data needed for understanding the larger population (Mutz, 2011). The target population will be made of the following; Households of young families These are the people who are most likely to buy the cereal for breakfast. As a result, they are going to be a part of the main target population. Households ...
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Justices Back Rule Limiting Coal Pollution by Coral Davenport
The paper "Justices Back Rule Limiting Coal Pollution by Coral Davenport" is a great example of an article on environmental studies. The article “Justices Back Rule Limiting Coal Pollution” was written by Coral Davenport in late April with the intention of informing the public on how coal plants, as well as courts, contribute to the pollution of air and the environment (Davenport, 2014). According to the article, carbon dioxide which is the key contributor for greenhouse effect together ...
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Respond to the questions
Source Evaluation I have absolute trust in this source. This is because the source is a scholarly source written by an academician. Additionally, thesource draws trusted literature, findings, and examples from other authoritative sources. The source is not biased as it seeks to reveal all the relevant information to the subject matter. The excerpts and case studies detailed in the source areas fundamental in supporting the information the source seeks to convey. Actually, since the reference matter ...
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The Advert of the New Honda HR-V Sport Utility Vehicle Car
The paper “The Advert of the New Honda HR-V Sport Utility Vehicle Car” is a convincing variant of case study on marketing. Advertising is the correspondence communicated by an organisation to try and influence viewers to buy the advertised products. The correspondence is mainly via diverse forms of media. This includes radio, TV, billboards, product placement and print adverts. Adverts are put into places where the promoters suppose that the advert will reach as many people as possible ...
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An Integrated Marketing Communications Perspective
The paper "An Integrated Marketing Communications Perspective" is a great example of a Marketing Case Study. Kaplan Business School is one of the institutions of higher education in Australia that has the highest enrolment rate of students who comprise of both local and international students. This is attributed to institutional investment in communication which has made it more appealing to these students who opt to pursue their education program in this particular business school. The business ...
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