The paper "Market Analysis of Apple Inc Company" is a great example of a marketing case study. The report provides a deep analysis of Apple Inc. Company. The iPad, which is one, of the company’ s products, is taken into consideration. The evaluation of marketing analysis, sources of competitive advantage, and profitability analysis. The study draws consideration to the fact that the iPad was introduced into the market in the year 2010 and was to have a great influence in the market. The report also considers the competitiveness of Apple Inc. which places the iPad to capture a big market share globally.
Further analysis reveals that customers’ expectations were met whereby it underwent a complete technological transformation which is now regarded as an optimistic step in the corporation’ s breakthrough. The report finds that Apple Inc. innovation has tremendously improved from severe turbulence and tough competition. In the recommendations, the key is investing a lot of resources in the research and development if the corporation is to remain at the limelight in business and to expand their market globally and even venture in the third world countries with a lot of untapped markets.
2.0 Introduction Apple Inc. , formerly apple computer, is an American company. It started from a humble beginning in designing, developing, and later selling consumer electronics. It produced one of the best hardware products known as Mac line of devices and later on ventured into the iPhone smartphone, the iPod music player, and iPad tablet computer. It was a PC manufacturer but later evolved to dealing with mobile devices, which its success is inevitable. Apple Company has been in the market for many decades due to the production of quality goods, but the main innovation that has propelled apple is the invention of the personal computer (Lashinsky, 2012).
In fact, the company has by far pioneered the invention of the personal computer industry. Though some companies like IBM were present in the market since the 1980s and as years went by especially in 1990 new sophisticated innovation came to the market with new standards which had windows operating systems attached together with Intel processors the growth of the personal computer industry was enhanced by a cheap readily available market which was found in the middle East and China and also lower prices of the commodity this was a major factor since the competition was reduced.
This expanding demand made the sales of the personal computers, in 2010 rise in, a record of 1 billion; also, the boom in the industry was highly influenced by internet capabilities (Yoffie & Kim, 2012). The customers of personal computers are classified according to the use into various distinct levels namely; corporate, government, households, small and medium-sized business and in the education sector.
Though Apple was a pioneer there are other well-established industries in this market, and they include; Dell, Acer and Lenovo which accounted for more than 55% of worldwide shipment. Apple strives to remain in the market and endeavoured to give the best to its consumer. Therefore, it enables the company to cope with increasingly stiff competition (Yoffie & Kim, 2012). 3.0 Market Analysis The market of the iPad has expanded since 2010. Due to its spectacular features, it has been to create and maintain its market share.
The product has experienced a spontaneous growth.