The paper “ The Situation and SWOT Analysis of Apple Inc" is an informative version of the research paper on marketing. This paper indicates an analysis of Apple’ s I-Pad; its history and its present position in the market. Especially invented to cater to customer’ s diverse needs, I-Pad is in progress to gather wide recognition in the customer market. Meanwhile, it also evaluates the problems that the company faces and the effect of some economic, social and political factors on its working and also the influence of its pressure groups and rivals. Every business organization is made with the solitary aim to excel “ In analyzing the external environments, both specific and general environments need to be considered to examine the present market scene.
From changing technology to changing demographics to changing customer needs, managers have looked for strategies to accommodate current trends” (Robbins & Coulter, 2008, p. 212). Apple Inc. ’ s challenge is to find a way to reverse the business market in its favour. By considering the current market scenario, the realities of the external environment and by gathering information about the available resources or assets that Apple Inc.
possesses, managers will become able to formulate strategies of the corporate, business and functional sectors. Doing an external and internal analysis of the company helps to identify the strengths and weaknesses that Apple Inc. is currently facing. It will give employees a clear understanding of the company’ s immediate goals so that they could manage any risk situation that may arise. Moreover, it will also help in the negation of strong organizational culture by initiating situation analysis as successful organizations like Apple sometimes became the “ prisoners of their own successes” by blindly following a single route irrespective of the competitor's next moves( Robbins & Coulter, 2008, p. 213).
While assessing the overall progress, intangible assets like skills, knowledge, reputation and company’ s unique databases are also taken into account. Situation Analysis: The situational analysis comprises of competitors, customers, collaborators, and socio-cultural climatic conditions. It is concerned with the current happenings in the business industry dealing with the macro environment, competitors, target customers, and product distribution. External Situation Analysis: “ External environment is not only composed of markets (i. e. potential/ actual purchaser of the organisation’ s goods or services) but also of communities of people (including governments) who have needs and priorities which are of a non market nature and who have power to force change on the organisation” (Cole, 1996, p. 125).
Formed after the advent of I-phones, some refer to I-Pad as the missing link between hand-held devices and our laptops. Threatening the mere existence of laptops themselves, Apple Inc. has come to challenge most of its competitors by re-defining the very definition of technology. Competitive situation: An analysis of the competitive situation shows that current competitors are not the only competitive forces operating in the external environment.
“ Suppliers and buyers also make an impact as do the actions of potential newcomers and the possibility of substitute products” (Cole, 1996, p. 256). It is mandatory for Apple Inc. to be responsive to such triggers of change in the environment. In order to create a competitive advantage and in case of shifting input costs or change in governmental regulations e. g. Trade tariffs, product standards, etc. , innovation is needed (Cole, 1996, p. 257).