The paper 'Managing The Business' is a wonderful example of a Management Case Study. Steve Wozniak, Ronald Wayne, and Steve Jobs are the infamous brains behind one of the largest information technology and mobile phone Maker Companies in the world. Apple Inc. has its headquarters in Cupertino, California. As one of the multinational corporations in the United States of America, it specializes in designing, developing, and selling online services, consumer electronics, personal computers, and all ranges of computer software. Apple’ s success in the technology and electronic industry is undeniably attributed to the way it markets its products and furthers the business strategies that are employed by the respective management.
This has remarkably been rewarded by its worldwide revenue that skyrocketed to $182 billion for the year ended October 2014 (Wang, & John, 2011). Driving Forces behind Apple’ s Phenomenal Success The phenomenal success of the Apple Company is to a higher extent attributed to the fact that Apple Inc. concentrates its revenue in industries that are experiencing high growth. In the world today, iPhone and iPad industries generate huge incomes for the company.
The two have been experiencing a faster growth rate thus resulted in higher market values and returns. Further, the company has put a greater emphasis on high-end markets which is contrary to what is done by its competitors in the market. As a result, it has been able to dominate the market. On the other hand, Apple has skilfully sequenced and timed out on when and how to launch its new products on the market (Kaeppel, 2013). headphone, one of the products of Apple Inc. been launched into the market, it could have been outshined by QWERTY keyboards which were common during Blackberry era, that had revolutionized the market.
Instead, the same product was launched in the mobile phone industry at a time when innovation was not impressed. Therefore, launching it during such a time captured a lot of interest from the media and therefore was able to draw a huge consumer base. In attempts to go mainstream, the Apple Company concentrated on high-end market segments and adopted a pricing tool that is appealing to many consumers. As a result, an ever-increasing demand for the products has been created that has transformed to higher profit margins being realized by the company.
Furthermore, the company is in possession of the retail store that usually experiences huge lines once it launches a new product in the market (Butje, 2012). In attempts to adopt one of the most efficient distribution strategies, the company has moved the majority of its sales online thus being able to access markets where it is not regarded as a common brand. On the other hand, Apple’ s journey to success and command of the market is attributed to a strategy to completely differentiate its products and also a huge emphasis on customer services.
At the dawn of digital consumerism, the company moved the majority of its sales online through the Apple store where it was able to virtually reach out to all consumers worldwide. Prior to its entry into the mobile phone and electronics industry, Apple’ s technological advancements and innovative ideas did not exist in the industry. Therefore the company took advantage of it to make its initial launches of iPhone, iPad, iOS that had touch optimization features and Granted.
This was well received in the market as the products went viral with the company making maximum sales (Silverstein, 2011).
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