Essays on Apple Inc: Performance in a Zero-Sum World Economy Assignment

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The paper "Apple Inc: Performance in a Zero-Sum World Economy" is a perfect example of a business assignment.   Apple Inc. is a company that designs and manufacture range of personal computers, media devices portable music players, software, networking solutions and media devices. The company is also involved in the sale of third party digital contents and applications. Apple products involve iPad, iPhone, iPod, Apple TV, Mac Computers and software such as Mac OS, and iOS. The company was founded in 1976 by Steve Jobs and Steve Wozniak. The company was able to attain success during early years through marketing and technology innovation.

Steve Jobs is credited for the company success through his leadership. Through Steve Jobs, Apple was able to make a major turnaround in 1997 after Steve Jobs returned from a 14 years absence. The company changed its name from Apple Computer Inc. in 2007 as its operations had gone beyond the manufacture of personal computers. The company by then had made a major shift and were also engaging in mobile electronic devices in addition to personal computers. Through the popularity of the iPhone, Apple was able to attain the third position of world mobile handset supplier.

Steve Jobs played a major role of entrepreneur and an executive. Jobs health concerns started in 2004 when he was diagnosed with a cancerous tumour in his pancreases. Apple business success has been underpinned in its strategy of giving users the best experience through innovative designs of its products and services. The company also provided customers with the best after-sale service experience. Apple business is managed on a geographical basis. The customers include government, creative markets, enterprises, education and SMB.

The company have an elaborate distribution network. Apple Inc. is operating in a highly competitive market and depends on its ability to innovate for success. The largest geographical market for Apple in the USA where most of the net income comes from. Apple has been having a strong financial performance over the years (Thomas & Hunger, 2012). Please describe Steve Job’ s entrepreneurial characteristics and please provide examples. An entrepreneur is someone who comes up with valuable innovation. Steve Jobs is a well-known entrepreneur who has been able to innovate and come up with new products and services.

Entrepreneurs share various traits; determination, perseverance, commitment, risk-taking and leadership (Shane, 2000). In college, Steve Job was goal-oriented and opportunistic. He dropped out of college and was driven by his passion for technology and artistic design. After being fired from the board of directors, Jobs passion led to him to start all over again and founded NeXt. Jobs passion and commitment to innovation are seen by the ability to conquer three industries (personal computers, movies and music).

Steve was a charismatic leader. His charisma was able to shape the Apple brand leading to cult-like following (Isaacson, 2012). Steve Jobs took risks by venturing into new areas such as music. His determination to succeed was able to bring a major turnaround for Apple in 1997. He was able to persevere through the early years and also during the low times when Apple was on the verge of collapse. From the humble beginnings, Jobs entrepreneurial capabilities have helped Apple to rise to wealthiest company worldwide (Kurato, 2001).


Isaacson, W. (2012). The real leadership lessons of Steve Jobs. Harvard business review, 90(4), 92-102.

Kurato, H. (2001). Entreprenuership. Indiana University-Bloomington, Florida International Universtiy.

Lazonick, W., Mazzucato, M., & Tulum, Ö. (2013). Apple's changing business model: What should the world's richest company do with all those profits?. In Accounting Forum (Vol. 37, No. 4, pp. 249-267). Elsevier.

Shane, S. A. (2000). A general theory of entrepreneurship: The individual-opportunity nexus. Edward Elgar Publishing.

Thomas L.. Wheelen, & Hunger, J. D. (2012). Strategic Management and Business Policy: Toward Global Sustainability. Pearson/Prentice Hall.

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