Apple Inch and Their Marketing Strategy Apple Inch employs a distinctive business and innovative IT strategy that make them remain leaders in the competitive marketplace. Steve jobs, the owner of the company has been for a long time since history employing unique corporate and business strategies that meet the demanding needs of consumers. The company use innovative strategy and creativity skills in designing products that meet the changing demanding needs of customers; thus achieving competitive advantage. The company employs a business model and incorporates the models in their corporate strategy in order to become successful.
The strategy that I believe boosted Apple Company is the innovative strategy of designing innovative products that meets expectation of customers. For instance, Apple Inch implemented a personal computer (PC) that became a tough brand fast development in the market (Yoffie and Renee 1). However, the company viewed themselves as a mobile device company; thus, they invented another mobile device, which is iPad that has remained competitive in the market. The Apple’s transaction processing systems includes the use of iPad and personal computers that are computer based version for making transactions in many organizations.
These devices enable organizations to make transaction effectively, and once transactions are made, the computer readable devices terminate the sales. They also help in managing information systems because they enable the user to use security for protecting data; thus, they are legitimate. Apple has managed to gain a competitive advantage because of their innovative and business strategy that they employ in the competitive market. Their business model of being creative and innovative in customer experience places the company in the leading line; thus controlling the uncontrollable in the market.
This is because the company uses a corporate strategy of constrained diversification and the use of integration approaches as well as changes of things with the changing market. April 4, 2010 was the year when the company launched an innovative iPad product and this product became of high demand; thus enabled the company to achieve a competitive advantage. The launch of iPad3 in 2010 was yet a further creativity that redefines the business as the innovative company. Moreover, Apple does not fear substitute products because they understand the needs of their customer; thus delivering to them products that meet their expectations.
Their increased market share also benefits them, and they keep on attracting more software developers to write for them applications for their app store; thus, they do not fear substitute products (Yoffie and Renee 11). Every product has a problem; thus, some products of Apple Inch have flaws. First, the iPhones have a glass coating, which can easily break when it falls down. The keyboard for the Macbook Air is complicated; thus, it is difficult when opening it because the bezel is thin.
Macbook pro has a sharp rim on the wrist rest that makes it uncomfortable when using it. Lastly, the iPad 3 produces excessive heat. It is also costly, and the battery life is short. Porter’s force competitive model that the company employs is the threat of substitute products. However, Apple does not fear substitute products because they are always committed in designing innovative strategy and they use unique business strategy in achieving a competitive advantage. Secondly, new entry threats from new competitors are the threats, but the company designs products and employs strategies that limit new entrants into the market.
Thirdly, bargaining power of customers impacts the effective organization performance; thus, the company analyses this to determine the price changes may affect customers. Fourthly, bargaining power from suppliers especially switching the costs; thus the company analyses them in order to determine the way it can affect them. Lastly, competitive rivalry intensity within the company; thus the company differentiates their products and employs unique strategies to sustain them in the competitive market. Work Cited Yoffie, David B., and Renee, Kim.
Apple Inc. in 2010, Harvard Business School, 9 (2010): 1-25. Print.