The paper 'Internal, Macro-Environmental and Industrial Analyses of Apple" is a good example of a business case study. Dynamism is a trademark of business. An organisation is continuously subjected to various internal and external factors which compel it to keep adjusting in order to sustain. Similarly, the journey of Apple Inc. is also full of various strategic changes. Apple Inc. , which was formerly known as Apple Computer, Inc. , is involved in designing, manufacturing and marketing of personal computers, allied software, services, peripherals and other application-based solutions. Products and services include the Macintosh line of desktop and notebook computers; the iPhone, Smartphone; the iPod line of portable digital music players a portfolio of consumer and professional software applications; the Mac OS X operating system and the iTunes Store. Being a truly global company, Apple operates in various geographical locations which include European, Asian, Japanese markets and of course the domestic market of the United States.
It is headquartered in Cupertino, California, USA. This assignment endeavours to highlight the various factors like internal, macro-environmental and industrial one in the context of Apple Inc. On the basis of this analysis, this assignment will judge the existing strategic standpoint of the company.
Moreover, it will also recommend the few of the strategies, the company need to consider for its future sustainability. INTERNAL ANALYSIS An interesting point to start with the internal analysis (Appendix 1A & 1B) is to first have a look at the financial results of. From the evidence given in the case study, it is clear that Apple Inc. has a very remarkable gross margin of 31 %. Though this is the characteristic of the industry itself, still it proves the strategic viewpoint of the company.
Moreover, it should also be taken into consideration that such a return is achieved in times when the global economy is subjected to slow down. Another remarkable fact that can be gathered from the data given in the case is that with its remarkable financial recovery, the company has become a zero-debt company. This will certainly help the company to increase the shareholder's equity and will also bring down the cost of financing any further project. A closer look at the shareholder's equity will reveal its integrity over the period of time.
This suggests that the company has used mostly internal resources at its disposal to meet the financial requirement for projects and development. If the financial results give us an idea of the success of Apple Inc. , maybe the most relevant proof of that success is its reputation. The brand name appears as a key factor of success for Apple Inc. , which sells not a product but an experience. The emotional attachment to the brand built the firm’ s reputation with values of individuality (i-phone, i-pod and i-Tune) and innovation (first PDA).
The tradition and institution linked to this brand are transformed in a real sense of community where style and image are predominant and enabled to build customer’ s loyalty. One of the other big strengths of Apple that enables the company to be successful is its visionary leadership in the form of Steve Jobs. Apple Inc. has a philosophy of continuous improvement and innovation. This is evident from the fact that the company has always come out will new and enhanced version o its products and services.
a) Paulus, P.B. & Nijstad, B.A. (2003). Group creativity: Innovation through collaboration. USA: Oxford University Press.
b) Gil Amelia, William L. Simon (1999), On the Firing Line: My 500 Days at Apple
c) Alan Deutschman (2000), The Second Coming of Steve Jobs, Broadway
d) Apple Inc. (October 21, 2008). Apple Reports Fourth Quarter Results. Press release. http://www.apple.com/pr/library/2008/10/21results.html. Retrieved on 2009-05-25.
e) Linzmayer, Ronald W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc.. No Starch Press. http://extras.denverpost.com/books/chap0411h.htm. Retrieved on 2009-05-25