The paper 'Marketing Management of Apple" is a good example of a marketing case study. Public opinion is a collection of opinions of many people and the sum of their view. Public opinion can be influenced by public relations and political media and mass media use their advertising techniques to get information out and change the minds of individuals. As for the case of apple, public opinion that almost brought down the business was as a result of public relations was wanting and thus the public opinion was against some operations.
It was clear that this business was built on heap labour and low tax liabilities and unfair employee treatment by her business partners. To manage the crises, apple broke ties with some of the suppliers that were deemed not to comply with Apple’ s policies on maximum working hours and working conditions. Additionally, they also came up will regulations that must be followed if at all close ties between them have to be maintained. In the same case, Apple made a commitment to providing safe working conditions, treating workers with dignity and respect and also use the environment responsibly and most importantly, Apple’ s supplier's code of conduct was implemented to make sure that the areas of labour and human rights, workers health and safety, ethics and management systems are all favourable to the workers without any compromise.
All manufactures, working with Apple, are obliged to following the code of conduct, and must conduct serious audits with the help of independent experts, and in case they are not compliant, their business with Apple is terminated. Apple successfully managed the crises. By edging out suppliers who were non-compliant to the code of conduct, many other suppliers were left with no option to comply.
For instance, it has been reported that Foxconn which was reported to violate the employee’ s rights and welfare has made substantial improvements by improving safety conditions and cutting working hours to avoid any other global scandal.
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