The paper “ Apple's iPhone - Converting the Threats and Weaknesses into Strengths and Opportunities" is a meaningful case study on marketing. Formerly known as apple computer s inc. , Apple inc. is a company based in the United States that mainly deals with consumer electronics goods as well as computer software. Some of the company’ s most widely known hardware products include the Macintosh computer, the iPod and the iPhone. On the other hand, the software products include iTunes, Mac operating system among others. This report is aimed at analyzing the apple iPhone market with the aim of coming up with a market plan.
In so doing, the report carries out a situation analysis as well as a SWOT analysis on the iPhone. The situation analysis is carried on various aspects of the environment affecting the trading of the Apple iPhone. Such aspects include political situation, economic, social-cultural and technological environment among others. The report also identifies some of the strengths and opportunities that the marketing of the iPhone has which could be utilized to enlarge its market (Baig, 2007). Some of the threats and weaknesses identified include competition as well as its high pricing.
In conclusion, the paper identifies some of the strategic actions to be taken in order to boost the marketing of the Apple iPhone. It is hoped that the iPhone market and hence sales revenue will greatly improve on the implementation of the strategic actions with the realization of the situation as well as the condition of the market in which the iPhone is traded. The apple company was established early in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne with an aim of selling the Apple 1 computer kit that had been developed by Wozniak.
The kit was sold as a motherboard slightly less than what is today known as a desktop computer. The company was known for creating the desktop publishing market owing to their highly innovative programs such as page maker as well as a laser writer. One of the greatest successes by the company is the introduction of the iPod portable digital audio player in 2001 where more than one million units were sold.
In 2007, the company changed its name from apple computer incorporated to Apple Inc. The company also introduced the long-awaited iPhone that is a combination of the iPod and an internet-enabled smartphone. This was later followed by the iPhone 3G which added support for 3G networking as well as assisted GPRS navigation (Bales and Gluck, 2000). Presently, the company aims at the satisfaction of personal consumer needs as opposed to mere fulfillment of a demographic requirement and also improvement of performance as well as stability as opposed to the introduction of new features when introducing newer versions of any products. The Apple iPhone target markets are consumers that need to store information as well as communicate and people who want entertainment at all places at all times.
The segments would include students, entrepreneurs, corporate users as well as health care workers. At the moment, the market for high-end phones such as the iPhone is still small. Few people are willing to buy internet, PDA and video features in a single device owing to the high prices. The market for the iPhone is therefore relatively small compared to the general phone market.
However, with the lowering of prices and greater power as time goes, the market is rapidly increasing.