Article Reviews Article Number 28th, February, Article Reviews The articles that I have found worth for the purposes of this study are; Six Strategies for Successful Niche Marketing By Eric K. Clemons, Paul F. Nunes And Matt Reilly (http: //online. wsj. com/article/SB10001424052748704130904574644084205858424.html). WSJ Uncovers Abbotts Norvir-Busting Marketing Strategies. by Tim Horn (http: //www. aidsmeds. com/articles/1667_11084.shtml) Big Brands Like Facebook, But They Dont Like to Pay. By Emily Steel And Geoffrey A. Fowler (http: //online. wsj. com/article/SB10001424052970204294504576613232804554362.html? mod=WSJ_MarketingAndStrategy_MIDDLETopNews) Small firms, Start-ups Drive Crowdsourcing Growth. By Angus Loten (http: //online. wsj. com/article/SB10001424052970204653604577251293100111420.html? mod=WSJ_SmallBusiness_LEADNewsCollection) Tesco marketing goes into overdrive. By Nils Pratley (http: //www. guardian. co. uk/business/nils-pratley-on-finance/2012/feb/28/tesco-marketing-overdrive-coupons-promotions) Summary; Six Strategies for Successful Niche Marketing According to this article, modern businesses are finding it more appropriate to diversify the types of products and services that they offer.
However, this approach is an articulate way of ensuring that the business remains viable and competitive in the increasingly competitive market. Most notably, businesses are performing profound market research in order to determine the market sweet spots to invest and maximize their sales. The article calls this “careful targeting. ” This is in line with our learning of marketing research. The businesses are shifting from information to articulate actions. Works Cited Clemons, Eric. Nunes, Paul and Reilly, Matt. “Six Strategies for Successful Niche Marketing. ” Wall Street Journal.
2010. Web 28 February 2012. WSJ Uncovers Abbotts Norvir-Busting Marketing Strategies This article talks about the unethical marketing strategy taken by a pharmaceutical company called Abbott Laboratories. According to the article, Abbott Laboratories manipulated the marketing strategies in order to keep the sales of one of their products afloat in the market. The company did this by manipulating the advertisement and pricing of other related products to propel potential customers to buy this particular product. For instance, they increased the price of ritonavir by approximately 400%. This article is very relevant to our study about marketing.
While performing marketing research is important, ethical marketing is even more important. Works Cited Horn, Tim. “WSJ Uncovers Abbotts Norvir-Busting Marketing Strategies” Wall Street Journal. 2007. Web, 28 February 2012. Summary; Big Brands Like Facebook, But They Dont Like to Pay This article presents very important research findings relating to Facebook. According to the article, Facebook attracts big and small marketers. However, the big marketers have indicated less interest in marketing through Facebook. For instance, large companies like Ford spent very small percentage of their total marketing budget on Facebook marketing.
Although there has been a lot of negotiation between large marketers and Facebook concerning price and product packaging, little has been achieved with these big marketers. This article is very important in our study on marketing research. Certainly, understanding marketing platforms such as Facebook is important in marketing research. Works Cited Steel, Emily and Fowler, Geoffrey. “Big Brands like Facebook, But They Do not Like to Pay”. Wall Street Journal. 2011. Web 28 February 2012. Summary; Small firms, Start-ups Drive Crowdsourcing Growth This very interesting article presents an observation about outsourcing by small firms.
Undeniably, outsourcing has been synonymous with big firms. However, the same has been accepted and adopted by small firms. According to the article, small firms are finding it more simpler to break down work schedules, projects, and product development into tiny chunks which are then outsourced. This makes it more cost effective and efficient. However, the most important part is the marketing opportunities created by these outsourcing opportunities. These marketing opportunities are an important factor worth consideration in our study about market research. Works Cited Loten, Angus. “Small firms, Start-ups Drive Crowdsourcing Growth”.
Wall Street Journal. 2012. Web 28 February 2012. Summary; Tesco Marketing Goes Into Overdrive This article talks about the predicaments of Tesco due to its marketing strategies. The article claims that Tesco made a serious mistake in marketing through massive price drops and aggressive couponing. The company is having trouble maintaining the promotions and couponing due to changes in market conditions. The other big competitors such as Wal-Mart are coming up strongly against Tesco. This article is very relevant in our study of marketing and marketing research.
Perhaps we may want to know whether Tesco had done enough marketing research before introducing the big price drops. Works Cited Pratley, Nils. “Tesco marketing goes into overdrive”. The Guardian. 2012. Web 28 February 2012.