Article CritiqueIntroductionThis article analyses a method used in systematic communications management in technology driven change projects, however the introductory part does not show the background of the study. The introduction is therefore not clearly stated about the problem of the study as it should show what problem has been experienced by various firms in order to show how the problems can be eliminated. The writer then talks about the significance of the methods of communications management, which involves change processes. This study evaluates an article on the methods for systemic communications management in technology-driven change projects.
The article is critically analyzed as well as the strengths and weaknesses in terms of style of writing, definition of problem, methodology used and the analysis. This subheading should have been the continuation of the introductory part since it tends to explain the background information of the various methods used in communication management. It introduced the changes and their effects and how employees can be affected by the changes in the organisational structure. The article shows that the transformation occurring in organizational functions can be effectively implemented if all the stakeholders develop an understanding of the new reality and if they possess the necessary practical knowledge.
Burnes (1992) describes that employees should also be able to support the transformation and should adapt to the situation present. This part is well explained as the writer tries to show how systematic communication is important in any organisation. The paragraph that shows that the pressure to innovate is acting as a driver of corporate change is also well explained as the writer shows that the market environment, the changing customer needs and the innovative technologies are some of the factors that influence changes in the organizational set up.
This paragraph is well explained and shows the drivers of change however, the writer should have expounded on the data and should show how every factor leads to corporate change. The paragraph headed by project organisation as the classical form to introduce innovations does not involve the organisation of the project. Instead, the paragraph shows the strategic and operational goals of the IT projects. It also shows an example of companies which fail to complete their projects or where the problems fail to be successful.
The paragraph also lacks a systematic grammatical flow especially at the last sentences of the paragraph which show the many authors who have concluded that over 70 percent of the BPR projects fail to yield the expected outcome. The writer has also not shows what most of the initials in the paragraph stand for, for example DAX, CRM and BPR, which may confuse readers who may not know what each of these initials, mean. Literature reviewThe literature review of the study is not specified however, the part that shows the significance of communication in the successful structuring of corporate change gives much literature about the study.
The study does not show what other researcher have found out about the topic and the part headed by the significance of communication structuring is not well explained in the study. The section shows the systematic analysis and the comprehensive analysis of the project success factors. The section also shows how Lechler analysed the success factors for example through 44 empirical studies which evaluated about 5,000 projects.
This part seems to be analysing the work of other researchers and explaining the method they used in coming up with their own findings.