Generally speaking, the paper "The Organizational Behaviour in the UAE" is a good example of a business assignment. This article analyses a method used in systematic communications management in technology-driven change projects, however, the introductory part does not show the background of the study. The introduction is therefore not clearly stated about the problem of the study as it should show what problem has been experienced by various firms in order to show how the problems can be eliminated. The writer then talks about the significance of the methods of communications management, which involves change processes.
This study evaluates an article on the methods for systemic communications management in technology-driven change projects. The article is critically analyzed as well as the strengths and weaknesses in terms of style of writing, the definition of the problem, methodology used and the analysis. This subheading should have been the continuation of the introductory part since it tends to explain the background information of the various methods used in communication management. It introduced the changes and their effects and how employees can be affected by the changes in the organisational structure.
The article shows that the transformation occurring in organizational functions can be effectively implemented if all the stakeholders develop an understanding of the new reality and if they possess the necessary practical knowledge. Burnes (1992) describes that employees should also be able to support the transformation and should adapt to the situation present. This part is well explained as the writer tries to show how systematic communication is important in any organisation. The paragraph that shows that the pressure to innovate is acting as a driver of corporate change is also well explained as the writer shows that the market environment, the changing customer needs and the innovative technologies are some of the factors that influence changes in the organizational setup.
Burnes, B 1992, Managing change, 2nd ed., Pitman Publishing, London.
Kerzner, H 2001, Project management a systems approach to planning, scheduling, and controlling, 7th ed. Wiley.