iPhones in a Foreign Market The paper summarizes the article ‘Britain turns its back on Android in favor of iOS’ posted in theTelegraph Media Group Limited by Rhiannon Williams on 7th January 2015. The article shows the expansion of the Apple’s market share in U. K. The article asserts that the market share for Apple’s Smartphone has grown rapidly in the recent years as compared to its competitor, Android (Williams 1). The article states that Apple has recorded its highest market share in Britains smartphone where it accounts for 42.5 % of all smartphone sales in U. K (Williams 1).
The growth for Apple market share in foreign markets like Britain relates to its iOS operating system. The article shows how and why Britain consumers opted to buy iPhones instead of Android phones from Google leading to significant growth in iPhone sales (Williams 1). The article quotes a recent research done by Kantar WordPanelCom Tech Research Company that indicated Apple Company’s sales as of November 2014 to be 23.8 % of smartphones sales in Britain, Germany, France, Italy, and Spain (Williams 1). Indeed, the article recognizes an increase in iPhone sales U. K in the last one year.
The article attributes this to the introduction of iPhone 6 and iPhone 6 plus on September 2014 (Williams 1). The increase in brands and devices from different manufacturers allows U. K consumers to analyze different products before purchasing. The quality and features of iPhone 6 and iPhone 6 plus motivated U. K consumers to choose Apple Smartphones that increased Apple market share. The article notes that the introduction of iPhone 6 and iPhone 6 plus expanded Apple’s market shares in other foreign markets like China (Williams 1). Works CitedWilliams, Rhiannon.
Britain turns its back on Android in favor of iOS. 7th January 2015. Web. 4th March 2015.