The Planning Process – Article Example
International Planning Process Task: Planning Process In the planning process, Phases II and I mainly center on sorting out. Mostly, a country that lacks reasonable potentials for advanced analysis is purged. Phase I accesses suitability of the Country by considering environmental factors and country’s character. If the country presents an overall compromised state, it is not preferred for investment (Cateora & Graham, 2007). A country with a weak economy that avails no potential of supporting business’s activities is avoided. Additionally, the country should be stable politically, and prospects should show future stability. Political instabilities affect the business and its environment hence providing a risky venture. Importantly, the country’s resources and industrial state should sustain the project under consideration (Grünig & Kühn, 2005). Competition forces in the country also provide a noteworthy measure tool. Country presenting stiff competitions implies that the new launch may fail to tap sizeable market hence investor feels that an endeavor is not profitable. Countries with official legislations that may undercut the product is also not preferred. Virtually, any factor posing challenges of poor market, low profits, unhealthy competitions, compromised stability, and unendurable legislations leads to dropping of a country (Doole & Lowe, 2008).
Phase II exerts a more analysis examining the adaptability of products in the Country’s market. The stage surveys the cultural environment essential for the establishment of the product and dissects if probable cost is sustainable. The nature provided by the products should be acceptable in the country (Doole & Lowe, 2008). This means product’s adaptation, packaging, branding and warranty need to blend with country’s state. In addition, distributions requirements like logistics and feeds should satisfy the study criteria to ensure penetration and distribution of the product. Lastly, facilities for fueling promotions need be accessible to enhance the product’s campaign. Failing to satisfy these conditions may lead to Country’s dismissal in Phase II.
Cateora, P. R., & Graham, J. L. (2007). International marketing. Boston, Mass: McGraw-Hill.
Doole, I., & Lowe, R. (2008). International marketing strategy: Analysis, development and
implementation. London etc.: South Western Cengage Learning.
Grünig, R., & Kühn, R. (2005). Process based strategic planning. Berlin [u.a.: Springer.