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ASPECTS OF INTERNATIONAL ACCOUNTING & FINANCEReseacrh analysis Introduction to the HSBC (The Hong kong and Shanghai Banking Corporation): HSBC is a private Limited company that is established in wales and England. Its headquater is in London. It is the largest group of banking system of world and also it takes the pride to be the largest company of the world. HSBC is one among few International banks that do not require and accept any inusion in capital or any other Government bailout. HSBC is a short form of The Hongkong and Shanghai Banking Corporation.

Hong Kong is one of the great and important source of finances for the HSBC, there is not any country that dominates such income. Now HSBC has also its root in China. HSBC group is the largest banking group of Europe that has a vast and deep rooted operational foundations in Asia. It is offering enormous lending services, investment services, and insurance services all over the world. The HSBC company has maintained a global reach and has entertained with all of the financial fundamentals which are included by many banks and financial multinationals in their operations.

HSBC group of banking is also listed on Hong Kong, New York and London Stock Exchanges. It is also a great part of Hang Seng Index and FTSE 100 Index. HSBC banking group is the leading and most broadly signify as an international bank of the Middle East. The great research on HSBC demonstrates that the largest banking group of the world, HSBC bank is doing exceptional in the banking industry. It is doing well in all of its services whether they are of pricing, convenience and confidence. There are many pie charts and tables that represent the detailed fame and operational reputation of HSBC banking group.

An explanatory examination in the study encompasses the results as following: An opinion poll was planned and was presented to targeted 25 customers who are using the services of HSBC and also account holders of HSBC bank. While answering the question to the customers related to that why they prefer HSBC bank from account opening? About 19% of them told that it is most famous and has good reputation that is why they have chosen it, about 18% considered that it has great stability 17% of the customers told that it is reliable and they can depend on services and are entertained with quality services and product.

On the question of excellence of services about 72% customers told that are contented with the services and operations. About 28% customers were satisfied with the services and the quality in operations. So we can bring about that the bank is performing well and offering outshine services as compared to other banks in the banking Industry.

As far as my opinion is concerned, I believe that this bank is customer oriented and customer satisfaction is the top priority of them. They offer quality in their services and hence they satisfy their customers. So What is more, HSBC bank considers that it has gained such reputation and fame just because of its friendly and open environment that customer exercise in their banking system. Furthermore it also demonstrates that about 8% of customers are there who are not satisfied with the transaction as they system takes time in dealing its customers.

They told further that their money and cash management system must work actively and perform outshine efficiency. The management of HSBC bank must take a look at and must plan the quality in service. Additionally, a great data from the customer shows that they are very fulfilled with the ATM services of the HSBC bank. Further this research shows that about 32% are now very happy with the services and about 48% of customers are also there who were very pleased with the ATM services but now they are not.

The research also shows that they do outshine in their ATM network system. Besides these factors, I add that this fame is possible just because of efficient system and effectiveness in the operations that has been incorporated within a bank branch to develop an environment that is not only suitable and comfortable in navigation but also encourages the customers to execute business with the HSBC bank.

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