Essays on Starbucks Marketing Strategies Case Study

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The paper 'Starbuck’ s Marketing Strategies" is a good example of a marketing case study. Starbuck was once an ordinary coffee shop, but it has expanded to a big coffee retailer specialty. Children are acknowledged as part of the company’ s market base; however, proper product exposure to this group of people has not been given much thought in the previous years. Presently, the company is revising its stance on kids so as to be able to maintain the market trend. The sweet sugary drinks and baked goods may be improvised, new drinks added or sizes changed in order to meet customer needs. Starbuck intends to develop its operating strategies by launching new products in order to satisfy the current target market and the rising product needs of contemporary society.

The market plan illustrates our market segments and an assortment of strategies we intend to employ to acquire more customers and further create a concrete revenue stream. We have a unique focus on creating a new twist targeting needs of children and young people in particular. This will give us a preference over our competitors by giving customers a new outlet to enjoy our services. We look forward to funding the development of new products within our array and a variety of products for the purpose of promotion.

We shall rely on advertising sponsorship relationships that will assist us in establishing our own brands. In the first two years of the plan, we expect to acquire a good customer base comprising of children and young people since we already have a reasonable proportion of customers from the stated age group. Our target market, therefore, is between ages 5-30 years who enjoy our present products.

We hope that the achievement shall be worth noting, and it will constitute a large portion of our revenue stream.   Organizational marketing objectives The company is aiming at establishing the overlay renowned and the most reputable brand in the world. In order to achieve this vision, the organizational marketing objectives are consistently laid down. They include; Create customer loyalty for Starbuck’ s brands around all beverages. Create an image unique to other coffee chains around the world.

Works Cited

Bangs, J, and David, H. The Market Planning Guide: Creating A market Plan to Successfully

Market Your Business Products or Services. New York: Kaplan publishing, 2001.print.

Joshi, R. International Marketing. New York: Oxford University Press, 2005.print.

Kevin, L.A. Framework for Marketing Management. Grange Park: Prentice Hall, 2009.print.

Company, The Starbucks. 2006. Web.08 Oct.2011.

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