Essays on Green Initiative as a Solution for Local Brands to Win Back Customers Assignment

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The paper “ Green Initiative as a Solution for Local Brands to Win Back Customers” is a breathtaking variant of the assignment on marketing. In Australia, most of the clothing companies can be said to be a work in progress in the sustainability area. This is more so in the phase of production, but also in the user level well with the aim of encouraging them to enhance their recycling and reuse. Therefore, for a clothing company to grow and become competitive in the international market, there is a need to embrace the aspect of sustainability (Wang et al. , 2012).

In doing this, especially in Australian fashion companies will need to develop and implement some strategic options which will make them as competitive as other fashion brands in the international markets. Following this, the paper will support the fact the ‘ green’ initiative is the solution for the local brands in Australia to win back their customers as well as manage to be competitive in the global market. In doing this, the paper will also discuss the strategic options for this ‘ green’ initiative including the specific sustainable business practices as well. Question 2: Is ‘ green’ initiative a solution for local brands to win back customers and compete against major international competitors? The ‘ green’ initiative leads to a reduction in costs.

In the process of production for these fashion brands, the reduction in utility costs can be achieved through making use of the technologies which are less wasteful and are energy-efficient as well (Caniato et al. , 2012). Practically, for example, these companies may have regular inspections of their production machinery and equipment to ensure that they are efficient and reduce wastage in the process because of inefficiencies (Caniato et al. , 2012).

Also, using renewable sources of energy like wind and solar is also helpful in reducing these costs. When these local brands reduce their utility costs in this significant manner, it will be increasing their profits in the same way. The growth in earnings is what will oversee them having the ability to expand their operations and going global because of being sustainable (Caniato et al. , 2012).

References

Caniato, F., Caridi, M., Crippa, L and Moretto, A 2012, Environmental sustainability in fashion supply chains: An exploratory case based research. International journal of production economics, vol. 135, no. 2, pp.659-670.

Fletcher, K 2012, Durability, fashion, sustainability: The processes and practices of use. Fashion practice, Vol. 4, no. 2, pp.221-238.

Fletcher, K 2013, Sustainable fashion and textiles: design journeys, Routledge, London.

Gardetti, M.A and Torres, A.L 2013, Sustainability in fashion and textiles: values, design, production and consumption, Greenleaf Publishing, New York.

Molnar, E. and Mulvihill, P.R 2003, Sustainability-focused organizational learning: recent experiences and new challenges. Journal of Environmental Planning and Management, vol. 46, no. 2, pp.167-176.

Ostrom, E 2009, A general framework for analyzing sustainability of social-ecological systems. Science, vol. 325, no. 5939, pp.419-422.

Pookulangara, S and Shephard, A 2013, Slow fashion movement: Understanding consumer perceptions—An exploratory study. Journal of retailing and consumer services, vol. 20, no. 2, pp.200-206.

Wang, X., Chan, H.K., Yee, R.W and Diaz-Rainey, I 2012, A two-stage fuzzy-AHP model for risk assessment of implementing green initiatives in the fashion supply chain. International Journal of Production Economics, vol. 135, no. 2, pp.595-606.

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