Essays on Business Plan for Innovation Guaranteed Case Study

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The paper "Business Plan for Innovation Guaranteed" is a perfect example of a case study on business. The car market in Australia has undergone changes with the growth and development of new cars and accessories which helps to maximize the satisfaction level of customers. The increase in competition is so stiff that the time has come when organizations have to look at delivering new products and services which are innovative and provides the customer with totally different experiences. Organizations that are able to bring the required transformation are able to visualize the changes and are able to increase the overall satisfaction level of customers.

This report thereby looks to present the analysis for a company named Innovation Guaranteed which is looking to provide new products to the customers. The company has looked at designing seat cover for the different models of cars available in the market where they look to use technology which will ensure that the seat which is used will have features to relax the customer and will be developed on the technology of acupressure. Along with it, the seat will also have an option of using the vibrator which will help to relax the different muscles and will provide an enhancing experience to customers looking to drive the vehicle.

The report thereby looks to present a complete description of the marketing plan which includes a situational analysis, the financial analysis, the market analysis and a complete description of the both the internal and external factors which will help to ensure that the product becomes successful and the new business venture provides the required return the organization is aiming at. 2.0.

Company Description Innovation Guaranteed which is looking to explore a new opportunity in the car industry aims to provide the customers with a new product which will help to enhance their experience of driving. The company has looked at designing seat cover for the different models of cars available in the market where they look to use technology which will ensure that the seat which is used will have features to relax the customer and will be developed on the technology of acupressure. Along with it, the seat will also have an option of using the vibrator which will help to relax the different muscles and will provide an enhancing experience to customers looking to drive the vehicle.

This will help Innovation Guaranteed to work as a monopoly player in the market because a product that aims at maximizing the experience of the customer and ensuring that the customer doesn’ t get tired while driving hasn’ t been developed. The fact that the product will look towards acting as a point where people indulge in different forms of massage will act as a point through which customers satisfaction will be maximized and will help to work towards a niche market by supplying and delivering a product which is different from the ones available in the market.

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