The paper "Subaru Company Analysis" is a great example of a marketing case study. Subaru is a Japanese brand used by Fuji Heavy Industries, the Hong Kong translation of Subaru cars, Fuji Heavy Industries, the predecessor is the main manufacturer of military aircraft during World War Nakajima Aircraft Company, in 2012 ranked first in the global car manufacturer 22 , the company has always manufactured cars advertised boxer engine and all-wheel drive and other features. The company is headquartered in Ebisu, Tokyo, Japan. The first Subaru car was introduced in the market in 1954.
The company is popular due to its boxer engine in most of its vehicles that are above 1500cc (Imamura, 2011). ^ 请参看（英文）OICA: World Motor Vehicle Production。 Address (optional) Head office Ebisu Subaru Bldg. 1-20-8, Ebisu, Shibuya-ku, Tokyo 150-8554 Main Plant 1-1, Subaru-cho, Ota-shi, Gunma 373-8555 http: //www. fhi. co. jp/english/outline/inoutline/domestic/ Industry Automobile manufacturing Form of ownership, e.g. publicly-listed; family-owned The automotive division of Fuji Heavy Industries. Nationality, e.g. Australian-owned Japan Fuji Heavy Industries owned Total number of employees currently employed 12847 Total number of employees currently employed in Japan http: //www. fhi. co. jp/english/outline/inoutline/domestic/ http: //www. fhi. co. jp/english/index. html The market/region/city chosen Nov. 19 Fuji Heavy Industries Ltd. President Yasuyuki Yoshinaga has failed to build a factory in China.
GM, Nissan, Honda, Kia, Toyota, Mazda, Hyundai, Ford, all of These manufacturers have factories in China, only Subaru still import to china Instead of manufacture in china. The maker of Subaru cars is the only major Japanese auto brand without a plant in the world’ s largest vehicle market in China. And for Subaru Manufacturing locally is crucial because import taxes of 25 percent make cars built abroad uncompetitive. China is Subaru’ s third-largest market, after the U. S. and Japan, but its growth in the country has slowed. The company sold 57,198 Subaru cars in China last year This Propose Subaru Establish plant in northern China, North China region is densely populated, rich in coal and iron resources, as well as gold, molybdenum, bauxite, and a number of mineral resources .
China's major grain, cotton, oil-producing areas. North China include Beijing, Tianjin, Hebei, Shanxi and Inner Mongolia Autonomous Region Central namely Xilin Gol League, Wulanchabu, Hohhot, Baotou and other four leagues (cities). Politics, in general, are included on the entire North China Inner Mongolia. In these Province, Hebei is the best choice Hebei has developed coal, iron and steel, ceramics, electricity, textiles, petroleum, ports, automotive, photovoltaic industry, the pharmaceutical industry.
Hebei steel output ranks first in the country. Re-establishment of Hebei Iron and Steel Group, China's largest steel producers. Its Huabei Oilfield is one of the major oil-producing areas of China. Great Wall Motor and Yingli PV industry are located in Baoding. 华北地区发现丰富矿产资源. 中国铝材信息网. Company Analysis China benefits a lot from its advanced worldwide economic integration, and their well-advanced technology, to make them the best foreign country for china to establish their operations in. This is the perfect time for Delta to enter into the Chinese market and grow its expansion plans.
With a good Marketing strategy, cost-benefit analysis and proper market segmentation the company will surely succeed.
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