The paper "Conventions, Exhibitions and Business Meeting Activities" is a great example of marketing coursework. A conference is defined as an event held by company management in order to meet and exchange views, open debate, convey messages, or give publicity to an opinion on a given issue (McDonald 2004). A conference is generally smaller in scale and seeks to facilitate the exchange of information. Convention represents a formal meeting by an economic or social group with the intention of providing information on a given situation through deliberations after which common ground is arrived at among the participants.
Such an event is usually attended by a large number of people and is highly beneficial to the host country in terms of the economic impact on the entire industry. Exhibitions refer to those events in which organizations send their sales staff to display their wares to potential customers in attendance with the intention of eliciting demand or to offer expert information concerning goods and services being exhibited. The main aim of the exhibitions is to inform customers of the available products and services. The meeting is a general term referring to coming together of a group of people to carry out or confer on a given activity.
The reasons for holding meetings could be very different, but the common reason is to find solutions to problems by coming up with solutions that can change the market. The main aim of meetings as identified by Hoyle (2002) is to exchange information with other like-minded people. Introduction In the early nineties, the acronym ‘ CEBM’ referring to conventions, exhibitions and business meetings have constantly appeared in many business forums. Since then, the CEBM market has significantly grown to become one of the important sectors not only in the Australian market but in the entire world.
According to Gecker (2003), as long as there are people, meetings will have to take place. The desire to meet and exchange ideas date back many years ago. This industry not only generates revenues but also earns Australia foreign exchange currency. In addition, it also creates employment for its workforce. Based on appendix 1, Australia was ranked second from the United States of America (USA) with a total of 797 meetings in 2008 which represented 7.19% of all global business meetings held.
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