The paper 'Influence of Starbuck’ s Goals on Planning and Strategic Management Processes" is a good example of a management case study. Starbuck is a company that was founded in 1971 in Seattle, Washington in the United States. Since its establishment, this company has drastically expanded into becoming the number one retailer that specializes in coffee globally. The evidence of its enormous success is best epitomized by the fact that in September 2007, Starbuck had more than 15,000 outlets in 44 countries worldwide and credited for being an employer to 170,000 people in its diverse operations.
The epitome of this company’ s success is exemplified by its capacity to in instigating the European coffee culture in the United States and then proceeding to expand its operations to take the business model to the global market. There are diverse factors that can be attributed to the success of this global brand, amidst others which can be credited to its gradual decline in the subsequent years, some of which will be comprehensively explored in this analysis. Against this backdrop, this report seeks to explore the various ways in which a more uncertain environment in the contemporary world influenced decision making in this company.
It will also analyze how the goals primed at Starbuck influence the planning and strategic management processes in this company. On the other hand, this report will explore the growth strategies which were put into the utility in the 1900s and in the first half of the 2000s aimed at expanding the business operations in this company as well as the competitive advantage which was utilized in the company to expedite this growth.
Additionally, this report will investigate who the Starbuck’ s strategies compare with those of the competitors such as McCafe and Gloria Jean’ s and also examine whether the Starbuck’ s brand has become too saturated. Lastly, this report will engage in a SWOT analysis of Starbuck as it aims to confront the challenges which have been posed by the changing environment as well as how this company utilizes planning tools like budgeting, forecasting, and scheduling.
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