The paper 'Seeking a Good Location to Expand on its Products or Services - the Taiwanese Companies " is a good example of a business case study. Going global is the process of extending a company’ s business activities from a domestic level to an international level. Every company expands its business ventures with the aim of generating more income (Linderberg and Bryant 2001). This can be done by opening new outlets in one or more countries that will embrace the mission and vision of the parent company. The process will involve an increase in infrastructure and personnel.
However, many of the companies do not succeed in globalizing their businesses. This paper will look into the challenges faced by these companies and how they can be addressed. Companies have two main challenges when deciding to go global, establishing the perfect location to expand the business and knowing what can be globalised. The location is decided in terms of the product market in the given geographical niche, developing or the developed world. Identifying what to be globalised is a major management decision, the manufacturing process or sales (Sassen, 1998).
The following are some of the challenges faced by a company seeking a good location to expand on its products or services, data scarcity, absence of the local intelligence and lack of analytical resources. Data scarcity Developed nations have a more elaborate readily available data compared to the developing nations. This gives limits on the amount of information available for analysis. A company seeking to expand will not predict the market demands, identify with the established competitors or understand a given region's market demands (Sassen, 1998). The company will rely on the analysis available on the media to establish these figures and further understanding. New companies fail to adopt the basics of a new business.
The best approach when investing in the global market is adopting the “ simple is best” approach. There are policies that might have worked well in the parent company; they should be adopted (Linderberg and Bryant 2001). This includes simple activities like establishing and marketing a brand in urban areas. A high population guarantees a huge product – market ratio. This will be a good platform to accumulate profits. The process of gathering data to carry out a feasibility study can be outsourced to experts in the field.
Globalization involves moving to new terrain, different from the domestic ones. Hiring services of the locals is a fast and effective way of obtaining reliable data. The data collected will enable the management to settle on the best location with an untapped or unexploited customer base for a given product or service. The process should be carried out even after the establishment process. This keeps the organization updated on market insights.
The company will make informed and strategic decisions when they want to expand further. Absence of a local intelligence A local intelligence team has information not readily available by the general public. The team should contain experts in all the fields and stages of the venture. The experts handle recurring and emerging problems with ease, resulting from the experience gained over the years in their various fields. An expert in the law, a lawyer, will easily maneuver between the legal aspects that the company will encounter.
A marketing expert will be able to identify and relate to marketing trends and reflect on customer needs. A successful manager will ensure the company’ s interests are catered for at all times.
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