Essays on Relais Christine Boutique Hotel - Market Need, SWOT Analysis, and Marketing Strategies Business Plan

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The paper “ Relais Christine Boutique Hotel   - Market Need, SWOT Analysis, and Marketing Strategies” is a forceful variant of the business plan on marketing. Relais Christine Boutique Hotel is a member of Global Luxury hotels providing more than 51 rooms and suites. Relais was once an abbey in the 13th century and is situated in the flower-filled courtyard. The hotel has managed to retain historic features, delightful gardens, an inviting spa, and an atmosphere of bars as well as drawing rooms. Business service within Relais Christine Boutique Hotel is designed to attract and retain customers’ loyalty.

The Hotel distinguishes itself from other rivals by offering lovely gardens as well as fitness centers to their clients (“ Relais Christine Boutique, ” n.d). Additionally, the contemporary fashioned rooms are ornamented in typical Paris styles. .Moreover, Relais Christine Boutique Hotel offers boating, hunting, and winery tours activities to its customers. 2.0 IntroductionInternet marketing plays a crucial role in aligning the ways clients make buying decisions. Internet marketing also facilitates building customers’ relations as well as prospects by enabling regular and low-cost communication. However, marketing experience dramatic variations as clients have varied their ways of researching and shopping for goods and services.

Equally, many restaurants have turned to internet marketing to increase their success prospects by building on online presence. This internet-marketing plan seeks to explore Relais Christine Boutique Hotel marketing strategies. Specifically, the plan analyses the costs involved in each strategy. The main internet marketing strategies under consideration within Relais Christine Boutique Hotel include social media, PPC, email newsletter in addition to SEO. Additionally, the plan analyses the target mix, marketing strategies including marketing and financial objectives as well as the target market of Relais Christine Boutique.

SWOT analyses are also carried out alongside analyzing the marketing trends to establish the viability of the hotel. 3.0 Relais Christine Boutique HotelRelais Christine Boutique Hotel is located in Saint-German des Pres, about 700 meters from Notre Dame. The ownership of the hotel is associated with Baudelaire; Hugo coupled with Musset and later Eluard in addition to Sartre.

References

Balekjian, C. and Perret, S., 2010. Paris, France—Upscale and Luxury Hotels Market Snapshot. Real Estate Finance Journal, 25(3), p.118. available at< https://www.hvs.com/Content/2901.pdf> Accessed November 2016

Christina 2016 SWOT analysis available at http://www.swotanalysis24.com/swot-l/64596-swot- analysis-les-hotels-de-paris.html> Accessed November 2016

Hotel marketing plan [online] Available at http://www.mplans.com/hotel_marketing_plan/marketing_mix_fc.php Accessed 10 November 2016

Main Street ROI 2014, [Online] available at < https://www.mainstreetroi.com/how-seo-ppc- email- social-media-all-work-together/> Accessed 10 November 2016

Marketing’s Four P’s: First Steps for New Entrepreneurs available at < https://www.extension.purdue.edu/extmedia/ec/ec-730.pdf> Accessed 10 November 2016

Relais Christine Boutique Hotel [online] Available at < http://www.relaischristine.com> Accessed 10 November 2016

Wen, H.J., Chen, H.G. and Hwang, H.G., 2001. E-commerce Web site design: strategies and models. Information management & computer security, 9(1), pp.5-12. Available at < https://pdfs.semanticscholar.org/5ea2/5711d52b7742253124fa7b9468bb49ceca04.pdf> Accessed 10 November 2016

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