The paper "Gum Leaf Mafia in Australian Productions" is a perfect example of a business assignment. There are several things that scholars and commentators suggest maybe the impact of distracted multi-taskers on the consumption of content. To begin with, many commentators and scholars have pointed out that the current audience has been affected by limited concentration spans and the inability to deal with complexity in the material consumed (Friend 2013). Many individuals who consume media content pay less emphasis on what is actually being consumed. Because of this, today’ s listening and watching are more likely to be done in such a manner that the content contained in the material is missed.
In the same way, distracted multi-taskers have an impact on the consumption of content by reducing the emphasis on what is being watched. The majority of individuals who consume media content are likely to do so while at the same time engaging in different other activities (Ofcom 2013, p. 34). What this means is that with decreased concentration spans, there is a need for all stakeholders in the industry to re-examine several important questions like what is being watched, with whom and where. Another impact is that the consumption of media content has been transformed into a long process of different events.
In this process, the moment by which user of content pay attention is only part of the entire process. In general, consumption of media content nowadays entails different activities that consumers are able to switch attention between where they are, what they are watching and what they are also thinking about. The impact of distracted multi-taskers on the consumption of content means a lot for Australian producers.
This can be demonstrated in several ways. For instance, by understanding the impact of this on media consumption, producers will be able to generate the right content for their audiences. What this means is that by understanding how multi-tasking varies with the gender and age of the consumers, producers of local content will be able to generate the right content for their audiences.
Goold, A, Craig, A & Coldwell, J 2008, ‘The student experience of working in teams online’, Paper presented at the Ascillite Melbourne Conference, 2008. Accessed at: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&ved=0CEAQFjAC&url=http%3A%2F%2Fwww.ascilite.org.au%2Fconferences%2Fmelbourne08%2Fprocs%2Fgoold.pdf&ei=RoTrUvzjMePMygOh5IDACg&usg=AFQjCNGuzrcML616YEgeRHOX-_lBt69G3A&bvm=bv.60444564,d.Yms (31 January 2014).
Loh, J & Smyth, R 2010, ‘Understanding students’ online learning experience in virtual teams’, Journal of Online Learning and Teaching, vol. 6, no. 2. Accessed at: http://jolt.merlot.org/vol6no2/loh_0610.htm (31 January 2014).