The paper “ Customer Relationship Management in the Car Industry - Integrating Database by Developing a Decision Support System and Using Special Software" is a thrilling example of a research paper on marketing. Companies with intensifying competition are laying special stress on Customer Relationship Management and are looking forward to including it in the management thinking process and look towards improving their image in the society. Car Industry can expand its reach by developing their loyalty programs and ensuring that they look after the society and environment by including these things in their planning process.
This will help to ensure that customers are managed well and retaining them becomes easier. Customer Relation Management will help the car industry to develop their strategies for the future. It will ensure that business is able to build a pool of customer which will warrant regular sales and ensure that the customer is able to get what they want. The car industry on the basis of it will help the customers to get cars at the same time and also a sense of belonging with the company.
Also, regular gifts and updates will help the customer to be associated with the car industry and will help in developing future relations. 1.2. AimsThe report looks to find out the importance of loyalty programs for the car industry. The main aim here is to identify the manner in which loyalty programs help to develop customer loyalty and the importance of being laid on it. To identify the manner in which the loyalty program has an influence on the working of the car industry is an important aspect of this report.
This thereby helps to understand customer loyalty relationship management in the car industry. 1.3. ScopeThe report looks into a different aspect of customer loyalty programs by drawing inferences from past studies and literature. This helps to set up the direction and helps to determine the influence of loyalty programs. To ensure efficiency and the manner in which loyalty programs have an influence on the car industry a survey has been carried out over different respondents which helps to identify the importance of loyalty program and the manner it influences the buying decision of individuals. The scope of the report also looks into the benefits that accrue due to the different loyalty programs and the manner it has shaped the performance of the car industry.
This thereby provides important recommendations for the car industry to look into for the future and develop their planning process accordingly. 2.0. Customer Loyalty & Relationship Marketing2.1. Literature Based EvidenceThis section of the report draws important findings from past loyalty programs used in the industry and the manner it has benefitted the industry. This helps to build the underlying importance of loyalty programs and helps to identify the customer perception towards the product.
Using different studies and reviews helps to draw important insights into different directions thereby enabling to develop loyalty programs based on it. 2.1.1. Managing Value through Loyalty ProgramsCustomer Relationship Management is “ a business strategy of the engaging customers and developing a relationship with him which is based on trust and loyalty” . (Harish, 2010) This definition highlights and covers various aspects of customer relationship management. Loyalty here is “ the inclination of the customer to purchase the same product over and over again as the attitude matches his requirements” .
(Harish, 2010) This will ensure that customers have trust and will ensure steady sales.