The paper “ Coca-Cola Company - Evaluation of the Coke Soft Drink Design and Development Process” is a dramatic example of a business assignment. This project will highlight the basic principle of product design and development with a clear focus on the design and production of the Coke soft drink, a product of The Coca-Cola Company. Various stages of product design and development at the Coca-Cola Company will be discussed at large. Each stage of the project will be explained with examples of how the Coca-Cola Company does it. In concept development, the paper will look at how the Coca-Cola Company identifies customer needs, establish target specification, analyze competitive products and generate product concept.
It will also elaborate on how the company refine product specifications and perform economic analysis. There will also be a clear explanation of system-Level Design, Detail Design Testing and Refinement, and the Production Ramp-up where the paper will show how the company trains the workforce and align them in the production setup and also identify any remaining problems. DEFINITION OF TERMSi) Product development This refers to the process of making a new product to be marketed by a business organization to its clients. ii) Design Design refers to the processes involved in making the distinctiveness or general image of the product.
It gives the product a shape or architecture that makes the product what it should be. iii) Development Development on the other hand refers to the overall collection of processes of identifying the market openings, creating products that conform to the market needs of the identified customers, testing and modifying the product until it meets the intended customers. iv) ProductA product is basically an item produced by an organization for the purpose of marketing to a given identified niche.
Examples include engineering products, computers, washing machines, books, and musical instruments among others. BACKGROUND INFORMATION The Coca-Cola Company is one of the beverage companies that manufacture, distribute, and market the soft drink that is non-alcoholic. The Coca-Cola drink was invented by a pharmacist called John Stith Pemberton in the year 1886. it has more than 200 bottling franchises worldwide; the company’ s headquarters in Atlanta, Georgia.
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