Essays on Harvey Norman Holdings Ltd Business Strategy Case Study

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The paper "Harvey Norman Holdings Ltd Business Strategy" is a perfect example of a business case study. The following report is based on a case study about Harvey Norman’ s strategic business plans. Harvey Norman is an Australian retailer with overseas investments in a number of countries. Over the years, the company has cut a niche as one of the most successful and leading retailers in Australia. Through a cost leadership strategy, the company has grown over the years to become a major player in the Australian retail industry and has capitalized on this position to expand into the international market.

Although Harvey Norman is strategically positioned in the industry, the Australian retail industry is very volatile and highly saturated. This calls for the company to consolidate its strategic competencies in order to be able to survive the future competition. Strategic Business Analysis: Case Study of Harvey Norman Holdings Ltd Company Background Harvey Norman Holding Ltd is an Australian retail company that grants franchise rights to independent business owners who retail products for home and office use. The main categories of products sold by Harvey Norman’ s franchises include electrical appliances; computers and communications; bedding and Manchester; small home and office appliances; furniture; carpet and flooring materials and lighting.

Established in the early 1960s, Harvey Norman has successfully expanded to become a household name in Australia. The company attributes its outstanding performance over the years to a successfully integrated franchise, retail, and property management system. As of January 2012, there were 216 Harvey Norman franchise complexes operating in Australia. The company’ s retail offering in offshore markets has expanded rapidly in the past few years and currently, the company has stores in New Zealand, Northern Ireland, Slovenia, Singapore and Malaysia.

The company intends to expand its presence in Europe and Asia and has long term plans to open stores in North America (Harvey Norman, 2011).


ABS (Australian Bureau of Statistics) 2007, Information paper: Experimental Estimates of Industry Multifactor Productivity, Cat. no. 5260.0.55.001, ABS, Canberra.

Access Economics 2003, The impact of deregulating retail trading hours: Submission to the Western Australian review of retail trading hours, Report prepared for the Shopping Centre Council of Australia, March.

ARA (Australian Retailers Association) 2011, Federal Minimum Wage Review, Submission to Minimum Wage Panel of Fair Work Australia, March.

Harvey Norman financial report 2011, Available at

PCI (Productivity Commission Inquiry Report) 2011, Economic Structure and Performance of the Australian Retail Industry. Productivity Commission Inquiry Report No. 56, 4 November 2011.

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