The paper "Super Eyes to the Management of Toyota Australia" is a good example of a marketing case study. Driving has become a necessity in our modern world is it is a way of getting from one destination to another. Unfortunately, to drive you to need to see and hence the visually impaired are at a disadvantage as far as driving is concerned. This report will analyze a customized car for the blind that will allow them to drive safely on the roads without having to depend on other persons.
The product is known as Super eyes and this product idea is being sold to the management of Toyota Australia which is a prominent automobile brand in Australia and outlines how the brand will be accessed by the consumers. 1.0 Introduction In the modern society, driving a car has become a necessity as it is a means of getting someone to different destinations at whichever time, driving a car is also fun and others even view it as an expression of power depending on the type of car one can afford to drive. Of importance, having a car and being able to sit behind the wheel gives you a sense of freedom and independence.
Adults with their sight myself include are able to drive each and every day and sometimes we do take this for granted. One of the tests that a driver must pass before they can be given a driving license is the sight test. Unfortunately, due to visual impairment, the blind and those who are partially visually impaired cannot enjoy this privilege. However, visual impairment should not prevent the affected from leaving a fulfilling and successful life.
It is for this reason that a new product is being developed to bring the visually impaired back to the world and allow them to enjoy an opportunity that they otherwise thought they had lost forever (Heimbuch, 2014). This report will analyze a product that will help the visually impaired get the ability to drive. The product is a car that is customized for the blind. The product will be known as Super Eyes and will be designed for Toyota Inc. 2.0 Product description The car will specifically be customized to meet the unique needs of the target group.
Super eyes will have programmed addresses and sets of coordinates where the visually impaired can automatically be taken to their preferred destination. It will work in a similar way as the GPS. Some of the unique features of this car will include: Sensors which will be able to measure the acceleration This car will be fitted with four radars, and other sensors on the rear bumpers and front bumpers which will enable the vehicle to “ see” far enough and hence be able to deal with the traffic on the high ways. Fitted cameras that will be able to detect the lanes of the roads Some cameras will also be fitted near the rearview mirror which will allow the vehicle to detect the traffic lights GPS, wheel encoder and an inertial measurement unit All of which will help to determine the location of the vehicle and allow easy tracking in case of any problems.
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