Essays on Consumer Behavior Decision Making Process Coursework

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The paper "Consumer Behavior Decision Making Process " is an outstanding example of management coursework.   In making decisions, customers follow five steps, which need recognition, information search, and evaluation of alternatives, purchase, and post-purchase. Information and experiences can be first hand or sought from other avenues such as media. The paper has employed numerous products in discussing customer behavior and factors contributing to acquiring a product and or service. Different things motivate the customers, and Maslow’ s Hierarchy and Trio of Needs elaborates on the idea of motivation. The big five personality traits shed light on the personality and integral components that shape the behavior and decision process of consumers.

Other factors that are discussed include self-concept that complements the requirements of personality. Learning assists the customer with information used in making decisions. The learning process involves cognitive and behavioral learning, and the process of learning can either be low or high involvement. These different approaches are employed based on the expectations of the customers. The attitude and perspective of the customers or the adoption of information dictate the speed in which a customer can acquire a product and use the product.

Hence, numerous factors contribute to the decision-making process of a consumer. Consumer Decision Making Process In the consumer decision-making process, there are five steps that are involved. The steps are needed recognition, information search evaluation of alternatives, purchase, and post-purchase. The need recognition is when a consumer becomes aware that he needs a product such as feeling the teeth are not clean (Solomon, Polegato & Zaichkowsky, 2009). The consumer then searches for information on teeth and toothpaste and review the numerous alternatives that exist.

The information can be obtained from friends or even from the actual purchase at the store where salespersons can engage the consumer to change decisions when it comes to brands (Kim, Ferrin & Rao, 2008). The consumer then evaluates the alternatives that are provided based on the ingredients and arguments of differentiation (Zhou et al. , 2010). The consumer decides to purchase and determines the best method to make the purchase or make payments. For example, the customer determines whether to use plastic money or cash. After purchasing the product, the consumer decides to use the product and reviews whether it fulfills the expectations or addresses the need recognition.


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