Essays on TNA Company New Markets in Malaysia and Vietnam Case Study

Download full paperFile format: .doc, available for editing

The paper "TNA Company New Markets in Malaysia and Vietnam" is a perfect example of a case study on business. Firms go global for various reasons but mostly for expansion or growth. When a firm looks for new markets overseas, a global strategy may help expand as well as diversify the business. Without a doubt, operating in foreign markets can help a company increase profit and reduce costs. With the view of Vietnam and Malaysia markets, TNA will find it cheaper to recruit locals because they offer cheap labor.

The report seeks to exhibit that Malaysia is an ideal market for TNA because of various advantages such as skilled and high-quality labor and a sustainable economy. Clearly, Malaysia is an advanced country; thus, making it more appropriate for various forms of investments. On the other hand, Vietnam is Asia’ s latest market with a high level of investor enthusiasm, which to some extent is inflated. However, Vietnam’ s market is weakened by the country’ s feeble judicial system and lack of contract enforcement. Therefore, TNA will experience some difficulty in handling the Vietnamese bureaucracy, and operating in the underdeveloped financial system will pose more challenges.

This report examines Vietnam and Malaysia as the potential markets and provides viable recommendations that could help TNA improve its sales and marketing in these countries. 2.0 Introduction The author argues in a well-organized manner that TNA is the world’ s leading supplier of integrated food processing as well as packaging solutions having more than 14,000 systems in various countries across the globe. Furthermore, TNA offers different types of products such as packaging, processing, materials handling, and so forth. The innovative technologies have enabled the company to achieve flexible, more reliable, and faster food products cheaply.

Both Vietnam and Malaysia are suitable markets for TNA since they offer the potential for improved profit, provide new business opportunities, and would enable the company to gain market dominance.

References

Broadfoot, R., 2011. Emerging Asia S.W.O.T. Report. Hong Kong: Political and Economic Risk Consultancy, Ltd PERC.

Deloitte, 2014. Retail in Vietnam Emerging market, emerging growth. Nguyen Vu Duc: Deloitte Southeast Asia Ltd.

Dung, L.B., 2015. Challenges in entering Vietnamese market for companies in the sharing economy. Bachelor’s Thesis. Lahti, Finland: Lahti University of Applied Sciences.

eCommerceMILO, 2014. With 140% mobile penetration, Malaysia has 10M smartphone users. [Online] Available at: https://e27.co/140-mobile-penetration-malaysia-10m-smartphone-users/ [Accessed 19 September 2016].

Ernst & Young, 2013. Doing Business in Vietnam. Ho Chi Minh City: Ernst & Young Vietnam Limited.

Helleiner, G.K., 2016. Capital Account Regimes and the Developing Countries. New York: Springer.

Jacques, M., 2008. Malaysia is a rare multiracial success. But its stability is being put to the test. [Online] Available at: https://www.theguardian.com/commentisfree/2008/aug/15/malaysia [Accessed 19 September 2016].

Kaffash, M.H., Haghighikhah, M. & Kordlouie, H., 2012. Identifying Factors Influencing Entry Mode Selection in Food Industry of Small and Medium-sized Enterprises (SMEs) in Iran. International Journal of Marketing Studies, vol. 4, no. 5, pp.47-55.

KPMG, 2014. Vietnam Market Entry. White Paper. Ho Chi Minh: KPMG.

Liesch, P., Steen, M., Middleton, S. & Weerawardena, J., 2007. BORN TO BE GLOBAL: A closer look at the international venturing of Australian born global firms. Working paper. Sydney : Australian Business Foundation.

Mahari, M.Z., 2011. Demographic Transition in Malaysia: The Changing Roles of Women. In 15th Conference of Commonwealth Statisticians. New Delhi, India, 2011.

PWC, 2014. Doing Business in Vietnam. Working Paper. Ho Chi Minh : PricewaterhouseCoopers.

Senauth, F., 2012. The Making of Vietnam. Bloomington, IN : AuthorHouse.

Wan, L.S. & Chew, G., 2016. Doing Business in Malaysia. Doing Business Guide. Kuala Lumpur : Christopher & Lee Ong.

Wong, B., 2009. Doing business in Malaysia. Booklet. Kota Kinabalu, Sabah: PKF Malaysia.

Download full paperFile format: .doc, available for editing
Contact Us