The paper "UberX Operational Trends in the Taxi and Limousines Industry" is a perfect example of a marketing case study. Reigeluth (2013), argued that Uber is basically a technology company which offers free software platform usable by mobile devices for individual who wish to request for taxi services. Uber technology has the capability of tracking a client’ s phone via GPS coordinates regardless of the user’ s location and within a short time, an Uber driver arrives. The uber application technology is able to inform a client of the nearest uber taxi through a text message that is auto-generated and sent to his or her mobile phone.
Uber offers affordable and convenient services to its clients. These taxi services include; UberTaxi, UberX, UberSUV, UberBlack among others. This report will examine of UberX operational trends in the Taxi and Limousines Industry. UberX is regarded as an Uber service with the most popularity as among other available Uber services. It is widely referred to as “ the low-cost option” for riders and as a ridesharing product of Uber. UberX is a reliable, affordable and safe transport alternative.
It is a service whereby people use personal vehicles in providing rides. UberX utilizes a digital platform to connect riders to drivers. This is regarded as a product that lowers the costs of the transaction between sellers and buyers. This helps in explaining why it is viewed as a method that is cost-effective especially for point-to-point transport. UberX has increased supply to the point-to-point transport market though it does not exactly replicate the existing market offering. Therefore, it is safe to suggest that it has added differentiated services and competition to the existing players in the Australian regulated taxi and limousine industry.
UberX encompasses a bidirectional system of rating used to reduce information asymmetries. This provides information to sellers and buyers for more effective decision-making. This is a complementary and different measure as compared to other methods for the fact that customers can identify whom they are buying services from (Reigeluth 2013).
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