Essays on Globalisation and Cultural Assignment Coursework

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The paper "Globalisation and Cultural Assignment" is an outstanding example of business coursework.   “ The salience of intercultural communication in the present period is both a form of globalization and a response to globalization: that is, the discourse of intercultural communication is itself an aspect of globalization, and, at the same time, it is a response to globalization” (Piller, 2011). There are a number of ways through which globalisation can be defined. This is in reference to political entities, intercommunication and or economic relationships. First, globalization is defined as a way through which industries and corporations interrelate; without emphasis being given to geographical locations.

Secondly, globalization is defined in economic terms as the primary integrative structures. Thus, defining globalization in the economic context means that both local and national governments relinquish control of overall policy to global institutions. The institutions, in this case, include multinational entities, non-governmental firms, regional and international firms such as the World Bank (Kraidy, 2002). Despite the economic nature of globalisation, the ripple effects make globalization to be felt both socially and culturally. Widespread ideas, cultural movements as well as customs follow closely with the exchange of products across international boundaries.

For instance, international trade has proved to be the driving force through which divergent religions have stretched (Stier, 2009). This includes Buddhism in the Eastern Asian region and Christianity in Eastern Europe, Asian regions and America. The changes that have been felt across the globe has been magical, such as emergence and existence of Hello Kitty coupled with the rise of religious, political and cultural movements, with an example of the Falungong movement (Chinese spiritual movement). The latest Davos Economic Forum held in Switzerland heralded the difference between factual globalization and valuable globalization.

Factual globalization encompasses real economic ties, organizations, plus the realities which underlie the new economy. Valuable globalization is the extent of seeking extensive integration of markets, capital pools as well as industries. However, a number of people perceive factual globalization as a tool of cultural-social integration (Kraidy, 2002). Despite the immeasurable benefits of globalisation, it has received opposition in equal measure as evidenced in the 1999 riots in Seattle. The opponents of the WTO (World Trade Organisation) forwarded their displeasure that globalization has created poverty, brought destruction to the ecosystem and at the same time favouring the multinational firms over their interests. The magnitude through which globalization has influenced economic, social and cultural relations can further be explained through ‘ informatization’ .

This refers to the process through which information technologies, with an example of the internet as well as other advanced communication technologies, have yielded radical transformation to economic-social relations and hence curbing cultural-economic barriers. According to researchers, technological innovations have proved to have fundamental cultural-social changes which eventually change the status quo.

Researchers further argue that during the post-industrial times, information-based society, information values and the overall knowledge will crop to be the driving force within the society than industrial technologies. However, informatization has been viewed by many as a phenomenon that uses information technologies to the extent of becoming dominant forces to command economic, political, social as well as cultural development. Informatization has further magnified the speed, quantity as well as popularity through which information is produced and distributed. Thus, informatization has been used as a tool through which both information and communication technologies have shaped cultural as well as civic discourse.

This does not only cover computers and the world-wide-web, but also other technologies with the same characteristics prudent to make information transferable such as television and films (Kraidy, 2002).


Kraidy, M. M. (2002). Hybridity in cultural globalization. Communication theory, 12(3), 316-339.

Stier, J. (2009). Internationalisation, intercultural communication and intercultural competence. Journal of intercultural communication, (11).

Howes, D. (Ed.). (1996). Cross-cultural consumption: global markets, local realities. Taylor & Francis US.

Piller, I. (2011). Intercultural Communication: A Critical Introduction: A Critical Introduction. Edinburgh University Press.

Scollon, R., Scollon, S. W., & Jones, R. H. (2011). Intercultural communication: A discourse approach. John Wiley & Sons.

Leidner, D. E., & Kayworth, T. (2006). A review of culture in information systems research: Toward a theory of information technology culture conflict. MIS quarterly, 30(2), 357-399.

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