Essays on Business Communication - Apple Company, Amcor Ltd Case Study

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The paper "Business Communication - Apple Company, Amcor Ltd" is a perfect example of a business case study. If there is one organization that has grown at the highest pace never witnessed in the last century, it is Apple Inc. Thanks to the visionary leadership of the founder and former CEO Steve Jobs. In fact, the company moved from the verge of being declared bankrupt to being the most valuable company in the world, as of 2012 (Green, n.d. ). In 2014, the company’ s value was standing at US dollars 700 billion and becoming the first American company to attain such a value.

The visionary leadership of Steve Jobs is the bottom-line of the kind of success Apple Inc. enjoys today. He revolutionized the information and technology industry through his brilliant innovations that surpassed the entire industry. By the time Steve Jobs was out of the helm of Apple, the industry had substantially changed in virtually all areas including hardware and software, communication, and even publishing. As of March 2016, the company was employing approximately a hundred and fifty thousand permanent and full-time employees and owning four hundred and seventy-eight retail stores spread in over seventeen countries across the globe.

The company records annual revenue of 233 billion dollars in the period ending 2015 and accounting for roughly 1.25 percent of the total GDP of the US (Heracleous, 2013). Apple Inc. has continued to receive global brand recognition taking the first position in the last four years consecutively. There is no indication that the company will relinquish the position in the near future bearing in mind the robust innovative plans that the company has put in place.

Besides, Steve Job’ s successor, Cook, followed in the footsteps of Jobs ensuring that the innovative culture of the company was maintained. Background of Apple Inc Three men Steve Jobs Ronald Wayne, and Steve Wozniak founded Apple Inc. forty years ago, on April 1, 1976. It all began when the three founders decided to sell Apple I personal computer kit, which was solely designed and crafted by Wozniak and later displayed to the public at the Homebrew Computer Club. Apple I had basic features of a RAM, CPU, and some textual-video chips that can now be just but a personal computer.

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