The paper "Globalization, Modernity and Post-Modernity" is an outstanding example of management coursework. In their book, the authors have focused on various issues associated with globalization. Firstly, they have defined globalization. The authors have defined globalization as “ … an inexact expression for a wide array of worldwide changes in politics, communications, business and trade, lifestyles and culture” (Hachten & Scotton 2002: x). In other words, the authors are of the point of view that globalization involves changes in various sectors in society ranging from politics to economics and culture. Primarily, the authors have worked on summarizing the numerous elements that can be included in the definition of globalization.
For example, Becker (2003: 344) defined globalization as an increase in the flow of substance from one region to the other, increase in the rate at which the media is investing beyond the home boundaries, and increase in transactions across borders. Evidently, the definition of Becker is closely related to the definition presented by Hachten and Scotton because they both touch on economics and communication. However, the definition presented by Hachten and Scotton is rather detailed because it includes politics, culture and lifestyle which are not evident in the definition of Becker. In the main, the authors of the article have provided an elaborate yet succinct definition of globalization when compared to several definitions of the term.
E. g. the definition of globalization given by Flew (2005: 177) depicts globalization as an interrelation of processes. The definition is rather too generalized when compared to that of Hachten and Scotton hence globalization can be defined according to the definition given by the authors. History and Media Apart from defining globalization, the authors have shown the relationship between history and the media.
In the book, the authors point out that; the media, immediate and vibrant, makes history faster in a way that it impacts the policy of the government and diplomacy (p. xvi). From this, the authors are showing that through global communication and interaction, a region can be influenced. This is attributed to the reason that, globalization makes it possible for regions to interact rapidly and this facilitates for fast distribution of information that influences the public (Hachten & Scotton 2002: 169).
This view is supported by other scholars such as Gorman and McLean (2003, p. 183) who suggest that, through the media, information is disseminated fast to the public (e. g. September 11 attacks) and the public is given the opportunity to react to situations. For that reason, it is obvious that the authors are insinuating that; the media plays a crucial role in globalization because it is involved in the transfer of information across borders in real-time and the public is given the opportunity to respond to events as they occur. Technology, Media and War The other theme that is evident in the article is the significant technological change in the media in relation to war.
Hachten and Scotton (2002: 16) mention that, technological changes have influenced the dispatch of information even on matters of war. The authors give an example of the 11 September attacks whereby; apart from televisions covering the news, the internet was widely used to distribute information to global audience e. g. 162.4 million persons were noted to have viewed the CNN news on the internet after the attacks.
This is an illustration of how technological changes have influenced how the media communicates with the audience. Technological changes have made the media collect and communicate information fast and efficiently.
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