Ezdan Holding – Assignment Example

Ezdan Holding Competitive advantage of Ezdan Holding Ezdan Company Group is a company that engages in the real e sector. The company is engaged in acquisition and sale of land and property, real estate consulting services, provision of contract services for buildings and projects, sale of building equipment and materials and collection of rentals and management of projects. The company has some subsidiaries that work in three business segments (Oxford Business Group, 2012). This paper aims at discussing the competitive advantage of Ezdan Holding. Further, it aims at addressing the potential threats and opportunities to the company. The Ezdan Company owns a huge real estate projects in various sectors around the state. Ezdan Company is really competing in the real estate company and it has managed to attain competitive advantage through provision and creation of outstanding real estate units. The company owns more than 18000 diverse real estate units (Ezdan Website). The company also provides several services to its customers, including fully furnished houses at competitive prices, security and safety services, and social amenities in most of residential units, health facilities, and customer care services, which provide housekeeping services. Ezdan Company chooses critically the attributes of their products and services which earns them competitive advantage in the market (Brown, 2013). Opportunities Ezdan Company has many opportunities, which can significantly increase the company profitability. One of the opportunities that are potential for the company is new product and services. The company is striving to promote and support the real estate industry by creating opportunities for sharing industry knowledge and creating new products. Ezdan company anticipates to develop a new brand in Al Shamal Roads which consists 256 distinct apartments, 129 luxury villas and a four –star hotel with 200 rooms (Ezdan Website). Threats The real estate sector is experiencing unprecedented with new malls opened and others on their way. Increased competition in the real estate is a threat to Ezdan Company. So many companies have entered the real estate business that has increased competition in the industry. Many of their customers have flown to other competing companies (Kamrava, 2013). Companies have come up with better-structured residential units compared to those of Ezdan Company. New entrants in the market lead to reduced profits and a downward pressure on the prices. Additionally, availability of substitutes in the market reduces the competitive advantage of the company. Substitute products places limit on the maximum price that market leaders charge. In any situation that may make Edna raise the prices for their real estate products, buyers will switch to the competitors of the company who offer lower prices. In conclusion, Ezdan Company engages in a real estate business. The company is engaged in acquisition and sale of land and property, real estate consulting services, provision of contract services for buildings and projects among other services. The company is striving to promote and support the real estate industry by creating opportunities for sharing industry knowledge and creating new products. This paper has critically analyzed the competitive advantage in the Ezdan Company. It has also evaluated the potential opportunities and threats in the company. Works Cited Brown, P. (2013, May 22). Differentiation and it’s role in Competitive Advantage. Retrieved from Culttt: http://culttt.com/2013/05/22/differentiation-and-its-role-in-competitive-advantage/ Zoephel, M., & Zapf, M. (2011). Michael Porters Competitive Advantage Theory: Focus Strategy for SMEs. Munich: GRIN Verlag.