The paper "Apple Corporation Strategic Analysis " is a perfect example of a business case study. Apple Corporation is an information technology company that has was found back in the 1970s by Steve Jobs, Ronald Wayne and Steve Wozniak. The firm is based in Cupertino California in the United States, from where it designs and develops computer electronics, software, hardware and other online services. Some of the company’ s most prominent products and services include the iPod, iWatch, apple digital watch, and digital media player among other high technology products.
The rationale for selecting this company is that its area of business in the information technology industry has significantly changed in recent years. There are many industry players that make it interesting to want to understand how the business environment influences the industry (www. appleinc. com). Strategic analysis The strategic analysis of Apple Corporation seeks to inform the management of Apple Corporation about the significant trends in its industry that can enhance the strategic decisions and options for the company in the contemporary business environment. The strategic analysis will, therefore, evaluate the macro-environment under which the corporation operates with a view of addressing concerns relating to trends that influence the growth and performance of the business in the industry.
The analysis will also inform the management about the various business segments within it that are growing or declining. It will also give indicators about the organizational choices that the company will have to take to remain competitive in the industry. In addition, the analysis will evaluate various factors that cover the macro business environment like the political, economic, social, cultural, environmental and legal factors that may enhance the performance of the organization as a matter of going concerned.
In conducting this analysis, this analysis will use tools like environmental analysis and the five forces model. The analysis will also give recommendations that will outline the strategic choices that the company needs to undertake so as to leverage its competitive advantages (Godfrey, 2016). Macro-environment analysis The macro-environment entails the business environment that influences the performance of an organization in its industry. These factors are many and they range from demographic factors, economic factors, technological factors, natural factors, cultural factors and social factors among others.
The demographic factors relate to the density of people in the markets, their ages, gender, race, occupation and even size. It also includes the people in the company’ s systems like the number of employees and how they influence its performance in relation to the market size and the available opportunities. For instance, Apple Inc. has about 40,000 employees most of them permanent and a presence in over 100 countries globally. There are also economic factors that affect the performance of the company that entail the purchasing powers of people in various markets across the globe where the company operates.
The spending power and patters of people across different parts of the world vary which affects the performance of the company in those markets (Rothaermel, 2013). These factors by extension affect the revenues and business growth for the company. For instance, the performance of the company across various markets was badly affected during the financial year 2008/09 during the global financial crisis. However, since then, several markets have emerged and the business prospects have been good.
Other dynamics of economic macro-environment manifests in the purchase of the company’ s product and services. For example, after 2008 the purchase of iPhones and iPods has increased while that of personal computers has been growing at a reducing rate. Concerning the natural factors that influence the macro-environment for Apple Corporation to include the availability of raw materials whereby the sustainability of raw materials sources has been reducing. For instance, the company has been forces to source its raw material from international locations a factor that makes its production costs high.
Other implications of this include the quality of products. Other factors include increased energy costs, increased pollution and environmental pollution. These factors have led to legislation in the industry that requires the use of environmentally sustainable practices that make it expensive for the company to produce its products and services (Godfrey, 2016).
Baker, M. J. (2014). Marketing strategy and management. (Marketing Strategy and Management.) New York: Palgrave Macmillan.
Culp, Mavis. (2012). Strategic Management. Orange Apple.
Doyle, P., & Stern, P. (2011). Marketing management and strategy. México: Pearson Educación.
Godfrey, R. D. (2016). Strategic management: A critical introduction.
Henry, A. (2008). Understanding strategic management. Oxford: Oxford University Press.
MacIntosh, R., & Maclean, D. (2015). Strategic management: Strategists at work.
Panayides, Photis M. (2017). Professional Ship Management: Marketing and Strategy. Taylor & Francis.
Rothaermel, F. T. (2013). Strategic management: Concepts & cases. New York, NY: McGraw-Hill Irwin.
Sheehan, B. (2011). Marketing management. Lausanne, Switzerland: AVA Pub.
Sminia, H. (2014). The strategic manager.
(www.appleinc.com). Retrieved on 29 August 2017