The paper "Economic Analysis of Amazon. com " is a perfect example of a micro and macroeconomic case study. Amazon. com is an electronic commerce company based in America and its multinational. Its headquarters are in Seattle’ s South Lake Union in Washington. This is the global headquarter. The European headquarters are in Luxemburg’ s capital, Luxembourg City. Another headquarter is in Miami, Florida. The company is the largest online retailer. The company is notably known due to production of Amazon Kindle e-book reader and Kindle Fire. In 1994 the company was formed as a result of internet gold rush to claim its share, this was called ‘ regret minimization framework’ .
The company was incorporated in 1994, in Washington. The company started off as an offline bookstore. During the early stages of business, the company did not make any profit until the fourth year. During the first quarter of 2001, its profits were $5million. The company’ s success was also recognized by the Time magazine named Bezos, the Person of the year 1999. Amazon. com has a retail website in various countries which include; United States, France, Spain, United Kingdom, Canada, Austria, Italy, Brazil, Germany, Japan and China.
It also operates retail web sites for Sears Canada, Timex, Bebe Stores, Mark & Spencer and Mother care. Due to the growing number of enterprises Amazon has also provided a unified multichannel platform where a customer interacts with people of the retail website (Sherman, J. 2001). Amazon. com com is involved in the retail business of books, music CDs, DVDs, Videotapes, Software, Consumer electronics toys & games, kitchen items, baby products, apparel, Sporting Goods, musical instruments, jewellery, watches, items, beauty products, gourmet food, health and personal – care, industrial & scientific supplies and groceries. Amazon has also developed a partnership with DC Comics for exclusive digital rights.
The comics include; Batman, Superman, Green Lantern, Watchman and Sandman. This partnership has resulted in bookstores like Barner & Noble remove these titles from their shelves.
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