The paper "External Environment of Asia" is an outstanding example of a marketing case study. Organisations usually do not operate in a vacuum; there are numerous components that contribute towards the success or failure of organisations. Organisations operate in a different environment controlled by different factors. Generally, an organisation is influenced by internal and external factors (environment). The internal environment is within the reach of an organisation or industry, and organisational management can control it while the external environment is outside the reach of organisational management, and it may influence the operation of an organisation.
Moreover, companies usually market their products in different environments, and an example of such an environment is the Asian market. Asia is the largest continent, which covers 8.6% of the total earth surface with a population of approximately 60% of the world current human population (Cook, 2008). The continent is located in the northern and eastern hemispheres. Asia is a continent that brings together diversity between and within each region since it brings together forty-seven countries. The many countries that constitute Asia bring into consideration different environments, cultures, government systems and historical ties.
Thus, the aim of this paper is to analyse the external environment of Asia in providing means and strategies to introduce a new product. The product is called Antibacterial Portable Hand Soap “ AntibacSoap” . The features of the packaging include a re-sealable case, which is also waterproof. The AntibacSoap contains an effective fast-acting antibacterial – chlorine, which is capable of eliminating harmful bacteria that can be found on the body, hand or face. This means that the soap can be used in most parts of the body in an effective way since there is no residue that is left; keep the skin clear, less prone to spots and clean.
Moreover, the AntibacSoap comes in two varieties: perfumed and non-perfumed. Economic and Financial Environment Asia is a huge geographical location that has different economical and financial factors. The wealth of Asia differs between and within the countries. This is because of its vast size meaning that there are numerous natural economical factors, environments and government system. The largest economies in Asia are South Korea, India, China and Japan while Cambodia is the poorest.
Moreover, economies grow at a faster rate championed by China and India (McGrew and Brook, 1998). Trade blocs govern economies and in Asia, the major trade blocs are Asia-Pacific Economic Cooperation, Commonwealth of Independent States, and South Asia Association for Regional Cooperation and Association of Southeast Asian Nations. Moreover, the economies differ because of natural contributors such as in the Middle East is the presence of oil, in Russia the presence of gas while in China the presence of steel (Backman and Butler, 2003).
These natural factors usually improve the economical position of a region. Electronics champions the markets of South Korea and Japan while Thailand is well known for her tourist contributions. Such economies provide means for obtaining labour and earning a suitable income that may provide the individuals with the chance of acquiring a new product such as the Antibacterial soap. Economies and the financial system goes handy and usually influences means and ways of obtaining capital to expand businesses. The financial environment usually deals with monetary transactions that are based on time, money and risk.
The financial environment can be further streamlined into financial markets that bring into consideration foreign exchange, bond, money, cash, derivatives, commodity and stock equities market (Aggarwal et al 2008). Thus, the financial environment includes the banking system and monetary transaction that forms the underlying principle in expounding a given market. Asia has numerous financial environment governed by its internal conditions. For example, in most Islamic countries that follow Islamic rules have banking rules that are different from those countries that embrace other religion banking system.
Islamic banking system follows the Sheria Law that requires that interest – riba is not changed in any banking requirement. Moreover, each country has a different monetary system that may influence the completion of transactions. Therefore, the economy of most Asian countries provides an opportunity of expanding the business while the financial system provides a means of saving and means of accomplishing business transaction (Backman and Butler, 2003).
Aggarwal, V., Koo, M., Lee, S. and Moon, C. (2008). Northeast Asia: Ripe for Integration? New York: Springer Publishers.
Backman, M. and Butler, C. (2003). Big in Asia: 25 Strategies for Business Success. Palgrave: Palgrave Macmillan Publishers.
Cook, M. (2008). Banking Reform in Southeast Asia. London: Routledge Publishers
McGrew, A. and Brook, C. (1998). Asia-Pacific in the New World Order. London: Routledge Publishers.