Essays on Internal Capabilities of Apple Company with a Focus on Resource-Based View Case Study

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The paper "Internal Capabilities of Apple Company with a Focus on Resource-Based View " is an outstanding example of a business case study.   Apple is one of the leading Multinational Companies which is an industry leader, an achievement which is attributed to its success in innovation and leadership. The company has a long series of successful evolutionary products, for instance, Mac Mini, iPod, iTunes, iMac computers and the most recent of them all iPhone (Miller, 2012). However, this company’ s success in the global Smartphone market is attributed to its wide range of resources.

In line with this, the company also draws its success to the aspect of value, rarity, immutability and organizational factors of these resources. This paper, therefore, aims to review the internal capabilities of Apple Company with a focus on Resource-Based View and VRIO (value, rarity, immutability and organizational) frameworks. Resource-Based View The strategic capability of Apple Company is relatively high due to its wide range of resources which ensure that the organization is able to remain sustainable and prosperous. Additionally, Apple’ s resources have given the company a relative competitive advantage over its competitors globally in the technology device manufacturing industry (Peteraf, 2005).

Through the availability of its resources, Apple is able to deploy them in a proper and effective manner that fosters its competitive advantage. Tangible resources One of the company tangible resources is its influential leaders. Since the formation of the company, it has had a good reputation of being associated with influential leaders from its late founder and CEO Steve Jobs. Moreover, the current CEO, Tim Cook took over from Steve Jobs influential leadership role in the company and he has maintained the momentum. It’ s also evident that Apple as a Company takes great pride in its human resource.

In this case, Apple Company employs the best capable and talented employees as well as top students from Ivy League universities. Apple Company is fondly claimed to always consider the ‘ top cream’ during the company’ s recruitment and selection program (Newbert, 2008). This has enabled the company to benefit from a talent pool which ensures that it is able to remain relevant in the market by producing evolutionally technological devices. Apple also takes great pride in is its ability to create software used to run its technological devices.

Through this, Apple Company takes great pride in its software privacy policy since it is the backbone behind the company’ s production of evolutionary technological gadgets (Miller, 2012). Apple has had internally managed stores globally, which exclusively sell its products as well as marketing them. In this case, the company is the only electronic gadgets manufacturing company with its own retail stores spread out globally (Williams, 2011). This has enabled the company too benefits from increased sales margin due to the availability of this store and beat off competition from other manufacturers who rely on joint ventures and franchising. Intangible Resources Most organizations globally have tangible resources ranging from intellectual property rights (patents, trademarks) and brand recognition.

These resources help in protecting the company’ s image, generating revenue and creating customer loyalty. For instance, Apple Company takes great pride in is its employee’ s knowledge and skills. The availability of a large labour pool that is characterized by talented and knowledgeable employees who over the years have developed captivating and high-end products (Miller, 2012).

On the other hand, Apple Brand name is greatly valued by the company, research has shown that most customers that prefer products by Apple are greatly influenced by the uniqueness of the name and logo (Williams, 2011). Moreover, due to the company’ s investment in innovation, it is able to create unique products which stand out from those of its competitors.


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