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Essays on Australian Travel Agency's Target Market, Business Registration, Licensing, Sources of Funds, Staffing and Financial Projections Term Paper

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The paper “ Australian Travel Agency’ s Target Market, Business Registration, Licensing, Sources of Funds, Staffing and Financial Projections” is an affecting variant of term paper on business. Evidently, there has been tremendous growth in the retail distribution network for the last 10 years. In Australia, there are around 4,500 travel agencies. Travel agents are vital in any distribution chain. This is due to the fact that they attract customers through their shop fronts and the websites which are highly trusted by their customers. Australian’ s large retail networks include the Jetset travel world, Travellers Choice, Harvey World Travel, Flight center as well as Travelscene American Express.

This report has focused on developing a business plan for a new company that wants to venture into the very competitive retail business environment in Australia as well as establish an innovative new chain of travel agencies around Australia. It has covered such areas as the target markets for the new company. As is evident in the report the company will target both men and women in both professional jobs and non-professional jobs. It will also target couples and families.

The company will acquire its license der the Australian Federation of Travel Agents. In addition, it will source its funds from the sale of tours and travel products as well as the sale of products. Moreover, the company will have operations management and human resources systems planned to enable the company to achieve its goals and objectives effectively. The new company will locate its business at the heart of the cities of Australia where the pull factors are more than the push factors enabling it to maximize revenues while minimizing the costs.

In its operations, the company will use the equity model for it will allow the members to exercise voting. This way the company will be able to choose the leaders they deem right to run the business. In conclusion, the company will also ensure anti-dilution opportunities making sure that the company has long-term stability. Travel agency refers to a retail business which sells products and services which are related to travel to customers on behalf of suppliers who include the airlines, cruise lines, car rentals, sightseeing tours, hotels and package holidays (Tourism Victoria, 2011).

The travel agency target people on holiday or recreation travel, those attending music festivals, people attending events for sporting contests, arts as well as cultural performances(Tourism Victoria, 2011). In addition, their market also includes people who are traveling to visit their friends or relatives or on a business plan. Evidently, there has been tremendous growth in the retail distribution network for the last 10 years. In Australia, there are around 4,500 travel agencies(Tourism Victoria, 2011). Travel agents are very vital in any distribution chain.

This is due to the fact that they attract customers through their shop fronts and the websites which are highly trusted by their customers. Australian’ s large retail networks include the Jetset travel world, Travellers Choice, Harvey World Travel, Flight center as well as Travelscene American Express(Tourism Victoria, 2011). It is apparent that the travel agencies work in collaboration with the wholesale as well as the airline partners this is so as they could come up with marketing campaigns that are highly competitive. It is evident that domestic bookings play an important part in the business travel agency in Australia(Tourism Victoria, 2011).  

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