The paper “ Awareness of Tourist Needs, Preferences, and Perceptions of Saint Petersburg as a Place of Interest before Making a Strategic Marketing Plan" is an affecting version of a case study on marketing. Saint Petersburg is a young city, with both European and Russian standards; it was found by Tsar Peter in 1703. Regardless of it having short-lived so far, Saint Petersburg has a thrilling and rich history. It is classified among the most beautiful cities in the world. It has all ingredients for those who have not had the travel experience.
Lavish architecture, high arts, wild nightlife, rich cultural traditions and literature greatness will entice someone to this city. All these have nurtured and stimulated the world’ s modern music, literature, and visual arts. The city entices and charms in all seasons from magical winter ballet and world-beating opera productions to the twilling mysterious White Nights. These are some of the reasons for someone to plan a trip to this fascinating city of St. Petersburg. TransportCompared to its ability to host transport, they serve suburban and regional transport; this is due to heavy traffic jam along all roads.
Scandinavia road, Russia road, Kola road, and Narva roads are some of the roads that connect to St. Petersburg. Regional transport is lead by regional roads from the city. There is lay down a road of construction properties in the city with a concept to develop and improve the Saint Petersburg road sector. The master plan to develop was laid down in the year 2005. The plan was to introduce nonstop aerial roads and high-speed motorways. Visitors are assured of a fast transport system thus enable the travel not to be tiresome or bored on the way to the city.
The transport system varies from seaports, rail stations, airport (Pulkovo), to river port facilities and that depends on someone’ s taste and preferences. The transport system creates a modern intermodal, optimizing the working process of different modes thus providing efficient and reliable transport is provided (Terterov 2005, Pg216). Infrastructure The infrastructure sector of tourism in Russia is still catching with the rest of the country’ s economic and social changes. The city is clearly planned with well-established squares and venues.
Its clear plan style of straight venues, broads, and large squares indicate the city’ s well organization of infrastructures. This clearly implies that the city is worth visiting. The harbor other than being a romantic broad walk highland, feels more like a military-based, worth a walk place for both visitors and locals. Nevertheless, the development of infrastructure is a continuous process. Some of the infrastructures built at the harbor with the aim of preventing the enemy from approaching the city (Charlton 2010, Pg301). AccommodationWhen it comes to accommodation, Saint Petersburg has the most economical and convenient options for visitors to the northern capital.
The cities refurbished vocational apartments that provide accommodation. The viewing of the city entices the visitor's sight, enabling a visitor to spend more than he/she had planned for. And as aresult of well location and furnishing of the accommodating apartments, more vistitors have been witnessed in the past years. The accommodation type of visibility at Saint Petersburg is of palatial five and four-star hotels that have proliferated for the past years. Business and market prices are maybe somehow expensive to some travelers.
However, there was a provision of alternative mini-hotels to reduce the price for those who could not afford the five and four-star hotels. Mini-hotels are the best atmospheric and values option of accommodation to the city up to date. (Vorhees 2008, Pg 202)