Awareness Raising ProjectBE AWARE, BE SAFEPrevent * Plan * PracticeRationaleIt is always important to enhance the quality of life and ensure the prosperity of the community. This can be achieved by eliminating the causes of fire, loss of life and property by fire. Fire safety is everyone’s responsibility and people should know the ways and means to prevent and respond to fires. Aims and ObjectivesThe campaign’s objectives are to encourage people to put in place preventive measures such as detection and suppression devices, and to plan for their safety in case of fire or crisis.
The campaign seeks to develop a culture of safety or create behavioural norms around safety among the people. To create a frame of mind, well-informed population, that would push the goal of maximum safety regardless of individual concerns. Target AudiencesThe challenge is any awareness raising campaign is to navigate through complexities in ways that get the desired messages across (Dietz and Stern 2002, p. 341). There is a need to identify target groups before implementing any information programs thus it should be decided if the program should target selected parts of a diverse audience and address their particular concerns.
The objective should either be to reach a large part of the population or, if several audiences need different information, to focus on key groups by addressing the main questions on the minds. Directing information to people who already have it or who do not need it is seldom a good use of resources. One aspect of determining the appropriate target is to assess whether the main voluntary actors are likely to be individuals or institutions and focus on the relevant concerns of the relevant target. “Humans often stand in the way of achieving ‘zero’ incidents” (Alston 2003, p. 51).
When we consider that all accidents are avoidable, it suggests that a zero accident rate is possible. We still have accidents because of human factor, as fallibility is part of the human condition. For instance, the fire that razed a nightclub in West Warwick, Rhode Island on February 21, 2003, killing 96 people, would not have had nearly the fatalities if a few basic awareness principles had been practiced. The evacuation plan for the building was inaccurate and not posted in full view of the crowd.
If the people who were at the building had been aware of the evacuation plan, and knew where the exits to the building were, they may have been able to get out of the building before they were overcome by the fire. Another was the behaviours displayed by the Americans during Hurricane Katrina. The catastrophic losses from this hurricane might have been tempered if there had been education that is more basic and training given to the residents who lived in the area and more business had continuity plans.
This disaster revealed what humans are capable of doing when desperate (Lee 2008, p. 147). For this reason, the awareness-raising project will target the public and business owners. The risk of fire accidents can be reduced by awareness-raising efforts and by holding people accountable to the community for fire damage.