The paper "Awareness Raising Project for Emergency Situation" is a delightful example of an assignment on management. It is always important to enhance the quality of life and ensure the prosperity of the community. This can be achieved by eliminating the causes of fire, loss of life, and property by fire. Fire safety is everyone’ s responsibility and people should know the ways and means to prevent and respond to fires. Aims and Objectives The campaign’ s objectives are to encourage people to put in place preventive measures such as detection and suppression devices, and to plan for their safety in case of fire or crisis.
The campaign seeks to develop a culture of safety or create behavioral norms around safety among the people. To create a frame of mind, well-informed population, that would push the goal of maximum safety regardless of individual concerns. Target Audiences The challenge is any awareness-raising campaign is to navigate through complexities in ways that get the desired messages across (Dietz and Stern 2002, p. 341). There is a need to identify target groups before implementing any information programs thus it should be decided if the program should target selected parts of a diverse audience and address their particular concerns.
The objective should either be to reach a large part of the population or, if several audiences need different information, to focus on key groups by addressing the main questions on the minds. Directing information to people who already have it or who do not need it is seldom a good use of resources. One aspect of determining the appropriate target is to assess whether the main voluntary actors are likely to be individuals or institutions and focus on the relevant concerns of the relevant target. “ Humans often stand in the way of achieving ‘ zero’ incidents” (Alston 2003, p. 51).
When we consider that all accidents are avoidable, it suggests that a zero accident rate is possible. We still have accidents because of the human factors, as fallibility is part of the human condition.
Anderson Alison. 1997. Media, Culture and the Environment. Routledge, UK
Alston Gregory. 2003. How Safe is Safe Enough?: Leadership, Safety, and Risk
Management. Ashgate Publishing, Ltd., UK
Bland Michael. 1998. Communicating Out of a Crisis. Macmillan Business. UK
Coppola Damon P. 2006. Introduction to International Disaster Management. Butterworth-Heinemann, UK
Corcoran Nova. 2007. Communicating Health: Strategies for Health Promotion. SAGE, UK
Dietz Thomas and Stern Paul C. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. National Academies Press. US
DuBose Mike, Davis Martha and Black Anne. 2005. Developing Successful Grants: How to Turn Your Ideas into Reality. Research Associates. US
Guerquin François. 2003. World Water Actions: Making Water Flow for All. Earthscan, UK
Kasperson Roger E. and Stallen Pieter Jan M. 1991. Communicating Risks to the Public: International Perspectives. Springer, Netherlands
Kennedy Joseph F. 2004. Building Without Borders: Sustainable Construction for the Global Village. New Society Publishers. Canada
Kirch Wilhelm. 2008. Encyclopedia of Public Health: Volume 1: A - H Volume 2: I – Z. Springer, Germany
Lee Elsa. 2008. Homeland Security and Private Sector Business: Corporations' Role in Critical Infrastructure Protection. CRC Press, US
Sajkowska Monika. 2004. Protecting Children Against Corporal Punishment: Awareness-raising Campaigns. Council of Europe, UK
Schiavo Renata. 2007. Health Communication: From Theory to Practice. John Wiley and Sons, US
Spark Arlene. 2007. Nutrition in Public Health: Principles, Policies, and Practice. CRC Press. US
UN. 2006. Toolkit to Combat Trafficking in Persons. United Nations Publications, Vienna
Walters Tim and Wilkins Lee. 1999. Bad Tidings: Communication and Catastrophe. Lawrence Erlbaum Associates, US
Wisner Benjamin and Adams John. 2002. Environmental Health in Emergencies and Disasters: A Practical Guide. World Health Organization, Malta