Essays on B2B and B2C Websites Alibaba-com and Aflac-com Case Study

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The paper “ B2B and B2C Websites – Alibaba-com and Aflac-com” is a   potent version of a case study on e-commerce. B2B involves the exchange of information or products between two businesses instead of a business and consumers. It accounts for the rapid growth in revenue on online businesses. Great B2B sites need to be interactive; to have easy to manage open source content management systems; to have a custom landing pages for specified search terms; and to have a blog; a social media. Alibaba. com is an example of the worldwide B2B website.

Alibaba. com has an easy to manage open source content management systems; and have a custom landing pages for specified search terms. However, the web lacks a social media link that allows their customers to interact with one another. B2C is mainly concerned with selling their products to end-user consumers. Good B2c websites are easy to use, are interactive, easy to find products sought and easy to manipulate. Aflac. com is an example of a B2C website. It is interactive and simple to use. In addition, it uses real customers’ testimonials to market itself. B2B involves the exchange of information or products between two businesses instead of a business and consumers.

B2C websites are portals essentially designed to link customers to suppliers. B2C is mainly concerned with selling their products to end-user consumers (Ehnert, 2009). This article discusses B2B and B2C websites. In addition, it analyses alibaba. com as an example of a B2B website and aflac. com as an example of B2C websites. Finally, the paper makes recommendations on what can be done to improve these sites. Literature reviewB2B (business to business) over the internet is also referred to as e-biz.

It involves the exchange of information or products between two businesses instead of a business and consumers. It has been predicted that B2B revenue will in future exceed that from B2C (business to consumer) in spite of the latter having been the first one to come into operation. Research has indicated that money volume from B2B exceeds that from B2C 10 to 1 (Alexander, Britton, and Jorissen, 2007). B2B websites can be sorted into company websites, websites available to exclusive registered site users, product supply and procurement exchanges, specialized or vertical industry portals, brokering sites and information sites.

Most B2B sites may fall in more than one of these website groups. B2B is thus e-commerce between businesses that was preceded by electronic data interexchange (EDI) which was a limited kind of online B2B. B2B websites allow buyers worldwide to connect with global suppliers and vice versa (Villa and Antonelli, 2008). It allows global buyers to connect with wholesalers, suppliers, and manufacturers in the global arena. The B2B websites allow importers and exporters to post their selling leads or buying requirements.

Membership on the B2B website is either a free membership or premium membership. Free membership allows any trader to create an account without incurring any cost (Ehnert, 2009). This type of membership, however, provides limited access to buyers and their buying requirements. On the other hand, premium membership is a paid membership where membership gives complete access to all the buyers alongside priority ranking of search results of buyers.  

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