Essays on B2B Organisation - Adobe Case Study

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The paper "B2B Organisation - Adobe" is a perfect example of a business case study. One of the essential global B2B business entities is Adobe. In the run-in towards launching and development of the creative cloud as well as creative suite 6 (CS6) products, Adobe had the perfect opportunity to enhance its manifesto termed ‘ create now’ . From this strategy, the organization had the perfect chance to exploit the manifesto in acting as the central theme for the branding and marketing activities with the aim of tying together online and offline approaches and techniques.

The organization focuses on the utilisation of Foursquare, Twitter, Instagram, and other potential social media platforms to share its location tips and product information with the aim of addressing the needs and preferences of the consumers in diverse markets and industries of operation. In this research issue, the focus will be on Adobe as an example of a popular B2B business entity with the aim of understanding its derived demand, segmentation strategies, and marketing channels to aid its interaction with the consumers and other businesses within the industry. Drivers of derived demand ‘ Derived demand’ refers to a critical term vital in the economic analysis with the ability to describe the demand placed on one product or service in relation to changes in the price for some other related product or service.

It relates to the demand for some physical as well as an intangible product where a market exists for both related goods and services in question. The concept has a diverse and significant impact on the derived good’ s market price thus vital in the determination of the production of the organisation towards the achievement of the goals and objective.

Furthermore, the concept is valuable in the development of diverse strategies towards the realization of the competitive advantage against competitors or rival firms in the industry and market of operation. There are diverse factors contributing to the derived demand of the organization towards the achievement of the goals and objectives in the competitive market.

References

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Biermans, W.G. (2010). Business to business marketing: A value-driven approach. New York: McGraw-Hill Irwin.

Brennan, R., Canning, L. & McDowell, R. (2014). Business-to business marketing (3rd ed.). London: Sage.

Dwyer, F., & Tanner, J. (2008). Business marketing: Connecting strategy, relationships, and learning. (4th ed.). Boston: McGraw-Hill Irwin.

Egan, J. (2011). Relationship Marketing: Exploring relational strategies in marketing. (4th ed.). Harlow: Pearson Education.

Ellis, N. (2011). Business-to-business marketing: Relationships, networks & strategies. Oxford: Oxford University Press

Woodside, A. (2010). Organizational culture, business-to-business relationships, and interfirm networks. edited by A.G. Woodside,. Bingley, UK: Eme

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