Essays on Judy Wicks Good morning in Beautiful Business Book Report/Review

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The paper 'Judy Wick’ s Good morning in Beautiful Business' is a wonderful example of a Business Book Review. The book, “ Beautiful Business” by Judy Wicks outlines her career growth from the time she became of age in the ’ 60s. She commenced with the Free People’ s Store establishment, followed by a restaurant business that eventually landed her in White Dog Café , her ultimate breakthrough in localization movement. Her approach to business is based on the perception that successful entrepreneurs should be mindful of their surrounding environment besides being on a profit-making motive.

This, according to her is the true nature of steps towards becoming an owner of an organization that is globally recognized as socially responsible, and successful. Social Responsibility is an aspect that has been widely practiced in today’ s global business environment. It has become a necessity championed by all organizations for the sustainability of global ecosystems. Firstly, it is worth noting that social responsibility has four dimensions. They are one – legal dimension, two – political dimension, three – economic dimension, and four – ethical and philanthropic dimension. The economic dimension pertains to the responsibility of businesses’ ability to make profits over its lifetime existence.

The legal dimension outlines that businesses should comply and follow all the set rules and regulations of a government through the constitution. For instance, companies should disclose and remit all tax dues to the government as it’ s the money that the government uses in funding growth and development projects. On the other hand, the ethical/philanthropic dimension is concerned with society’ s norms and ways of life. They are characterized by qualities such as generosity. Judy Wicks writes about her journey as an entrepreneur, at the same time highlights how an entrepreneur evolves paying particular attention to possible ways in which the entrepreneur would change both the immediate and far away community.

She is keen to nurture entrepreneurs who are all round and have good relationships with the ecosystem as a whole. According to Judy, an ideal economy is one that is not only resilient and sustainable but also prosperous. Following this, it is evident that she uses the relationship theories of social responsibility; Triple Bottom Line. These encompass business and society, a stakeholder approach, corporate social responsibility, and social contract aspects which are an integral part of explaining and analyzing the triple bottom line theory.

Happiness and security in any society are a necessity upon which the community is molded into sensitive and socially ethical individuals. The theory mainly focuses on businesses' ability to act as a member of the immediate community championing sustainability. Business responsibilities to stakeholders As previously mentioned, Judy is keen on building a business from the ground up based on sustainability. She advocates for businesses that are socially, economically, and environmentally friendly.

She mentions various stakeholders that play a role in the success of any business economically, socially, and environmentally. They include the immediate community, the entrepreneur, the government, corporate both local and international. Entrepreneurs are perceived to have the overall responsibility of ensuring that an organization grows and expands without compromising ethical and legal standards. In this light, they ought to be committed and hardworking people of integrity. This is illustrated by her encouraging story from when she was as young as 9 years.

Therefore, a business should offer the owner gratification both intrinsic and extrinsic towards greater happiness. This molds one into a responsible and motivated entrepreneur.


Bingham, G. B. (2013, March 28). From the City of Reciprocity, Judy Wick's Classic Memoir: Good Morning, Beautiful Business. Retrieved from The Blog:

Wick, J. (2013). Good Morning, Beautiful Business: The Unexpected Journey of an Activist Entrepreneur and Local Economy Pioneer . Retrieved March 18, 2015, from

Wicks, J. (2013). The Unexpected Journey of an Activist Entrepreneur & Local economy Pioneer: Good Morning , Beautiful Business. Philadelphia: Chelsea Green Publishing.

Wicks, J., & Witt, S. (2004, October). Shumacher Centre for a New Economics: Good Morning, Beautiful Business. Retrieved March 18, 2015, from

William, B. (2002). The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line. New Society Publishers.

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