How behavioral management perspective relates to organizational cultureIntroductionBehavioral management and organizational cultures are two concepts within an organization that relate within its operations. The two concepts support each other in respective ways. Behavioral management sees unto it that organizational culture is well phrased in an organization with its components organized to facilitate the running of the organization (Black 2003, p. 123. The two correlate providing a comfortable environment in an organization for every party concerned (CliffsNotes. com 2010). This paper looks at the two concepts broadly, providing their meaning and co-joins them in their relations within the operations of the organization.
It develops a clear perspective of how the two affect the productivity and running of an organization. Behavioral management perspectiveThe behavioral management perspective often takes the name, human relations movement. This is because its approaches address human relations in the dimension of a work place (Thomas 2005, p. 96). Behavioral theorists explain that a better understanding especially of human behavior at a work place, such as expectations, motivation, conflict, and group dynamics are the main elements important in improving productivity (Bucklin 2000, 27-75). Several prominent theorists have written on the human element especially in the workplace.
Elton Mayo, Douglas McGregor, Mary Parker Follett, and Abraham Maslow address the issue by making contentions of behavioral management perspective. They contend that it is only through increased worker satisfaction that better performance in an organization can mature (Bucklin 2000, 27-75). Management concern for the employees’ working conditions generates relatively higher levels of satisfaction, in their explanation, behavioral management theory is the result in ensuring that these concepts apply. Elton Mayo (1880-1949), convinced that it is not through economic incentives that a working environment establishes some harmony (Thomas 2005, p. 96).
His argument explained that through incentives, organizations only realize partial individual satisfaction and motivation. His argument was that other factors externally within the work place are the subject of human relations (Bucklin 2000, 27-75). The behavioral perspective contributors advance the understanding of management by making emphasis on the individual’s importance within any organization. It perpetuates that through facilitating the individuals social needs, better subordinate-superior relationships and group processes, an organization can make huge outputs in its operations (CliffsNotes. com 2010). The behavioral management perspective in an organization, views the customers’ actions as determined by the situations or settings in which the element of consumption happens, rather than determined by internal mental processes for instance attitudes or intentions.
Consequently, this makes it a task for management to shape the respective customer behavior by providing control of the immediate environment (CliffsNotes. com 2010). The whole concept is an approach to better the environment where consumption takes place. The behavioral perspective model argues that behaviors for instance choice of product or brand are determined by a consideration of two situational factors.
One is the purchase of consumption setting as well as the reinforcement shown by features of the respective setting as per the determination of the consumer's history of learning. The perspective argues that the interaction of these two important factors explain the behavior of the consumer. The consumption setting has elements of social, physical, and temporal dimensions (CliffsNotes. com 2010). For example, a specific retail store in operation occupied by particular individuals over a given period in a day can explain one discrete setting. The brands and products within a particular setting signal negative or positive usage consequences relatively to a customer basing on his/her experiences with them previously.
When a specific consumer experiences a relatively positive consequence because of a purchase, for instance the pleasant taste derived from a particular food brand bought earlier, this is one way of creating the right environment and boosting a reinforce to the customer’s will to come back (CliffsNotes. com 2010).