Essays on What Is Bench Marking Report

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The paper "What Is Bench Marking" is a wonderful example of a report on business. A discussion will be given on what benchmarking is, what a benchmarking exercise is, the current processes and practices in benchmarking exercise, the criteria for evaluation, and then the determination of the logical foundations done and reasons why they make sense given. Bench Marking In order to understand the processes and practices in benchmarking, it is important to first determine what benchmarking is. A benchmark is an established measurable parameter that is used to determine the progress of a business project towards its objectives or goals.

It can also be referred to as a project target or a standard (Due TBA, 2010). Benchmarking is therefore a process of ensuring that a project meets its objectives. In almost all cases, managers of the organizations set higher targets to improve the performance of the organization, they set standards that ensure the improvement of organizations' performance in relation to the aims. Benchmarking, therefore, aims to help an organization in achieving improvements (University of Leicester, 2009). Andersen & Pettersen noted that “ Benchmarking is a structured process of continuously measuring and comparing one’ s business processes against comparable processes in leading organizations with an aim of achieving improvement in the business” (1996, p.

1). In the process, information that helps in identifying improvements is obtained and improvements implemented (Andersen & Pettersen, 1996). A benchmarking exercise has three basic phases, which are; planning, analysis, and implementation. Different authors however have different views on benchmarking exercise, some describe the exercise as having five phases for example planning, analysis, integration, action maturity, others combine the last three steps of the five-phased exercise to the above-mentioned phases (ASQ, 2010).

Damelio for example considers the benchmarking exercise as consisting if analysis, discovery, and implementation (1995), while Codling, (1995) indicated that it has four stages which are; planning, analysis, action, and review.


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Centered Approach, New York: McGraw-Hill Professional.

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Managers And Practitioners, Oxford, UK: Butterworth-Heinemann.

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Watson, G. H., 1993, Strategic Benchmarking: How To Rate Your Company's Performance

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