The paper "Billabong Surf Gear" is a perfect example of a Marketing Case Study. Surfing is one of the most common events in Australia. It is practiced by most of the people during competitions and also for fun. Depending on the weather, surfing is common among most of the people. It may be fun to surf but it also has some risks. Many injuries have resulted from surfing with some injuries being fatal. To reduce the risks, it is always advisable to use the appropriate surfing gear. The surfing gears are important in terms of reducing the risks of injuries as well as making the surfing process easier and exiting.
Billabong Australia is one of the most popular companies in terms of selling surfing gear (Dreaming, 2011). The Billabong surfing gears are popular to most of the people. This is due to its efficiency and ability to serve its purpose. The paper thus discusses the marketing issues in relation to Billabong surf gears. The gears have been instrumental in terms of protecting the people engaged in surfing due to its quality. The surfing gears are of high quality and it has been used during the major competition.
The sports authorities also recognize the efficiency of the gears. The local people on the other hand also use the Billabong surfing gear while surfing. The products are thus popular in Australia and hence its ability to attract more customers and beat the competitors. The marketing strategies used by a company are important in terms of determining the performance of the products in the market (Sudhir, 2010). The company has put in place marketing strategies that have been successful in terms of ensuring the sale of the product.
The strategies are also aimed at ensuring that the customers are satisfied with the products of the company. Revolution L/S 1mm Jacket The Australian target market The Australian market is quite competitive due to the factors that promote the growth and development of business. It is for this reason that there are various companies that are involved in the production and sale of surfing gear. This has played an important role in ensuring the accessibility of the products to the market.
On the other hand, the youth are the main target for most of the companies dealing with surfing gears. This is because most of the people who participate in surfing are the youth. However, it is also important to note that other age groups also participate in surfing. The segmentation in the market also includes occasional segmentation. This is because surfing is seasonal in Australia depending on the favorable conditions. It is mainly practiced when the waves are high and hence the segmentation depending on this occasion. It is important to note that some of the people purchase the gears in readiness for the surfing season.
The products are thus found throughout the market although high sales are usually registered at the peak of the seasons. It is also important to note that behavioral segmentation is also common in the market due to the requirements of the different age groups. It is thus evident that the Australian market is quite flexible and thus the reason for the entry of most of the companies dealing with the surfing gears.
A flexible market always attracts a high rate of competition (Huang, 2012).
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