The paper “ Blackberry Bold 9700 and iPhone – Comparing the Products and Brands’ Features" is a meaningful example of a case study on marketing. Blackberry bold 9700 and iPhone are two firms that market a brand within the same product category. The iPhone is ideally, a line of multimedia-enabled and Internet Smartphone marketed and designed by Apple Inc. , and released originally in 2007. An iPhone functions majorly as a camera, an Internet client (web browsing, e-mail, and Wi-Fi connectivity) and a handy media player (similar to a video iPod).
The user interface of the iPhone is built around the multi-touch screen of the device, together with a virtual keyboard instead of a physical one. Third-party applications for the iPhone are available from the App Store that launched in early 2008 and currently has over 200,000 "apps" Apple- approved. These apps ideally have wide-ranging functionalities, including reference, social networking, games, GPS navigation, and advertising for films, celebrities, and television shows. There have been at least four generations or versions, of iPhone hardware, accompanied by at least four cardinal productions of iOS (previously known as iPhone OS).
Steve Jobs, Apple CEO announced the iPhone in 2007, January 9 after many months of speculation and rumors. Retroactively branded, the "original" iPhone introduction started in the United States market in 2007, June 29 before venturing into the European market. It had features of quad-band GSM actually with EDGE. Time magazine in New York named it the Year’ s Invention in 2007. The iPod Touch, ideally with the internet and media features of an iPhone, but with no phone, released at the end of September 2007.
Apple released into the market an SDK at the end of March 6, 2008, letting developers create the apps, which would be accessible beginning with version 2.0 of the iPhone OS. The iPhone 3G announcement was in 2008, June 9 and released into the market on July 11, ideally replacing the original model. The phone supported faster 3G data with speeds via UMTS having 3.6 Mbps HSDPA, ran the 2.0 software and included assisted GPS. Apple introduced iPhone OS 3.0 in 2009 on June 17, and it included copy, cut, and paste and many other search capabilities.
The iPhone 3GS running the 3.0 software, has relatively improved performance, with a camera having a higher resolution as well as video capability and voice control, and supporting the 7.2 Mbps HSDPA downloading. This was released in Canada, the U. S. and six other European countries in 2009, June 19, in Japan and Australia on June 26, and was introduced internationally in 2009, July and August. For the entire period, the iPhone 3G remained accessible at a reduced price. Conversely, The BlackBerry Bold 9700) is actually a high-end mobile phone device introduced and developed by Research in Motion.
It is a smartphone codenamed as "Onyx. " After a big run of Smartphone announcements, among them, the Motorola Droid/Milestone as well as the BlackBerry Storm2, it was comfortable for the BlackBerry Bold 9700 to be introduced under the radar. It was one of the greatest inventions of Research in Motion helping the company to continue thriving in the current difficult market of Smartphones. The original BlackBerry Bold 9000 that hit the market in 2008, May has been actually the flagship of the Smartphones for the BlackBerry line.
The Bold 9700 introduction brought forth a better innovation. It was availed from T-Mobile for only $200 on a two-year contract. Since then, AT& T joined the race and offered the same Smartphone at the same rates sometimes even better. Physically, Blackberry bold 9700 strongly resemble an assortment of Curve models, though it maintains the original, bold premium look as well as feel with a metal bezel precisely around the handset top and leatherette back.