Essays on Book Review: Market Rebels - How Activists Make or Break Radical Innovations (2009) Literature review

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Market Rebels affiliation Market Rebels The book is based on themes based on the assumption that top stream organizations should be appreciative of the efforts by small organization that do not feature on the limelight. The book introduces the theme of originality. Originality is defined on the fact that major organizations have developed unoriginal ideas and achieved success on them. In an argument by DeGraff & Lawrence (2002) the ideas enjoyed by major companies have origins from person or organizations unknown by the public. In addition, the book also recognizes the significance of work unions and activists in the market.

Hart (1997) points out that the market has been made operation friendly by the efforts by activists. The activist persons and groups led to the change of legislation that hindered the cropping up of business and corporations. In general, the book recognizes the market rebels that made the market a success. The term rebel in this case refers to the small organizations that changed operational legislations as well as market activists (Schoemaker & Russo, 2003). The book however, has numerous points of criticism.

In an argument by Siltala (2010) claiming that market rebels are responsible for the major successes in the market would be diminishing the efforts done by great minds and personalities such as Steve Jobs. As much as market rebels have shaped the market direction, significant personalities and corporation such as Wal-Mart also need to be applauded as market leaders and mentors (Siltala, 2010). However, the book has major positive points that capture the attention of the reader. For instance, the book applauds the shareholder activism and investor rights (Rao, 2009).

It is an obvious assumption that such efforts created a much more responsible market. Budd (2004) points out that by providing power to stakeholders, an organization is provided with an oversee committee which monitor its operations. Additionally, the book recognizes the introduction of the culture that embraced the car in America. In an argument by Robinson (2002), giving credit to such innovations is justifiable considering the market trend experienced in the automobile industry due to cultural acceptance. One surprising inclusion in the book is the assumption that collective collaboration is important than solely created innovations.

Rao (2009) points out that a collective collaboration makes needs and wants significant. However, solely created ideas dominate the modern market. For instance, Steve Jobs is solely responsible for the innovation of the ideas that created Apple Company. Rao (2009) also reveals the growth of the microbrewer industry. The book reveals that in a span of 23 years the number of microbrewers in the United States increased from 8 to 1,492. In addition the revelation is more surprising due the claim that the growth is solely created by beer enthusiasts in the United States.

It is astonishing to understand how collective collaboration can led to the significant growth of an industry. In the entire book, Rao ensures relevance is maintained. From the introduction of the text, markets rebels are praised and evidence provided on how they have shaped the success of the market. The objective of the book is to enabling the audience to recognize the importance of market rebels. The book analyzes the effectiveness of the market rebels in all industries.

In addition, the book takes the reader to a journey of market development and the role played by market rebels to make the market a success witnessed in the modern market. From this narration, the relevance of the book is maintained in all chapters. The reader is also enabled to compare between market rebels and market obedient organizations. The book reveals the fact that market rebels have much more potential to develop the market as compared to other market stakeholders (Storr, 2005). The book Market Rebels - How Activists Make or Break Radical Innovations by Rao matters to a person interested with market trends.

The book takes the reader to the old market place where the market had few companies and innovative ideas. From this revelation, the reader is taken to the development of the market and the people and organizations responsible for this development. It is at this point, the author introduces the importance of market rebels. Over the years, market rebels have been disregarded for their importance in the market. Rao recognizes their importance and significance and highlights the major changes impacted in the market by the efforts of market rebels.

In addition, the books term market rebels as superior market players. From this argument, OSullivan (2002) points out that the book matters since it introduces to the reader information unknown to them. The book takes the stance that market rebels are less celebrated. In addition, the book argues that market rebels are solely responsible for the significant growth experienced in the market. The creation of this assumption introduces new knowledge on the market. In regards to modern day business management strategies; the book asserts that they enjoy efforts created by market rebels (Emerson, Menkus & Van Ness, 2010).

For instance, shareholder activists led to the creation of operation laws that govern the sale and purchase of stock. The book also is for the assumption that corporation today use strategies that are less effective. For instance, managers disregard the importance of social movements. They only focus on using individual action that does not consider the economic social patterns that shape the market (Ray, 2001).

The claims in the book are not only convincing but also based on evidence. In an argument by Frankelius (2009) evidence supporting market rebels can be observable from the olden market trends experienced in the United States. Rao (2009) points out that economic activists and movements have changed the way in which business is done in the market. For instance, Rao introduces the Anti-Biotechnology movement that hindered the commercialization of technology by German Pharmaceutical Firms. Different from other books that support other market players, Rao uses a journey based evidence system that depicts the importance of market rebels.

However, the book is one sided on supporting market rebels. Rao could have also recognized the role played by individual actions who respect the laws and policies of the market. This is achieved in The Public Administrator’s Companion: A Practical Guide authors provide an analysis. The book also provides credit to individuals who have made the business industry a success. In addition, the journal article A possible declining trend for worldwide innovation cites technology as a source of growth in the business world a fact excluded by Rao.

Apart from using market players as responsible for market growth, Rao also recognizes the importance of social movements. In an argument by Huebner (2005) social movements can be viewed as the most significant market rebels considering they always consider the welfare of consumers and small business owners. Rao (2009) points out that; social movements supplement economic activist to develop market trends is a desirable direction. In addition, apart from social movements and economic activists, Rao uses collective collaboration of individual and small corporations to make the case glorifying market rebels.

Rao points out that, small corporations created a need by major business to increase their market effectiveness. In addition, small corporations aided with social movements are the most significant sources of advances and change in the business world. In an argument Fleisher (2003) the combination of these factors is combined exceptionally, to enable the reader recognize the importance of market rebels. Generally, the value of the book is important to enable the reader understand major market trends and their origin.

In addition, the book introduces a rare factor praised for its prowess in market development (McCabe, 2011). This makes the book a valued inclusion in the field. The recognition of market rebels makes the book a valuable inclusion in the field. My engagementwith the book was based on the assumption that the book was introducing a new way in which I could understand the market trends. The new knowledge towards understanding the market has enabled me to be more appreciative of market rebels. References Budd, W., 2004.

Employment with a Human Face: Balancing Efficiency, Equity, and Voice. New York: Cornell University Press. DeGraff, J. & Lawrence, K., 2002.Creativity at Work. Boston: Jossey-Bass. Emerson, S., Menkus, R. & Van Ness, K., 2010.The Public Administrator’s Companion: A Practical Guide. New York: CQ Press. Fleisher, C. S., 2003. "Competitive Intelligence Education: Competencies, Sources and Trends, " Information Management Journal, 56-62. Frankelius, P., 2009. Questioning two myths in innovation literature, Journal of High Technology Management Research, 20(1): 40–51. Hart, S., 1997. Beyond Greening: Strategies for a sustainable world. Harvard Business Review, 66-76 Huebner, J., 2005.

"A possible declining trend for worldwide innovation". Technological Forecasting and Social Change 72 (8): 980–986 McCabe, J.. 2011. The National Encyclopedia of Business and Social Forms, Embracing the Laws of Etiquette and Good Society. Boston: BiblioBazaar. OSullivan, D. 2002. Framework for Managing Development in the Networked Organisations. Journal of Computers in Industry 47 (1): 77–88. Rao, H., 2009. Market Rebels - How Activists Make or Break Radical Innovations. Princeton: Princeton University Press. Ray, J., 2001. "The Most Valuable Business Forms Youll Ever Need". New York: Sphinx Publishing. Robinson, A., 2010. Sudden Genius: The Gradual Path to Creative Breakthroughs.

Oxford: Oxford University Press. Schoemaker, P. & Russo, J., 1993. "A Pyramid of Decision Approaches, " California Management Review, 36 (1): 9-31. Siltala, R., 2010. Innovativity and cooperative learning in business life and teaching. New York: University of Turku. Storr, J., 2005. A critique of effects-based thinking. RUSI Journal, 33.

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